Special feature of 1905 film network From Foshan, Guangdong to Zhengzhou, Henan, Hundred Flowers Award came back.On August 29th, 2020 China Golden Rooster and Hundred Flowers Film Festival and the 35th Hundred Flowers Award held a press conference to officially announce young actors.Turbo LiuFor this year’s ambassador of Hundred Flowers Award, he published the nomination list of the 35th Hundred Flowers Award, which aroused widespread concern.

In just one day, the total reading volume of related Weibo topics exceeded 800 million, the discussion volume exceeded 300,000, and the main hot search topics exceeded 6.In addition to the Hundred Flowers Award nomination list, the main visual poster and other topics related to the award itself, the three young filmmakers are the most eye-catching — —Haoran Liu, who is the ambassador of Hundred Flowers Award, relies on movies.Fire heroNominated for Best Female Match in Hundred Flowers AwardAndyHeping filmBetter DaysNominated for the best newcomer in Hundred Flowers AwardJackson Yee.

They represent the new strength of a new generation of filmmakers, and they have also attracted more attention and enthusiasm for Hundred Flowers Award.

Then, how can Hundred Flowers Award, which has lasted for 58 years, continue to catch the attention of young audiences and make this classic "hundred flowers" reappear?

"Today’s Film Review" specially invited Yan Shaofei, Deputy Secretary and Secretary-General of the China Film Association, and Deputy Director of the Organizing Committee of China Golden Rooster and Hundred Flowers Film Festival in 2020, to talk with you about this blooming "hundred flowers".

1. Selection | "It will be a great honor to participate in the voting statistics."

Looking back on the 58 years that Hundred Flowers Award has gone through, Yan Shaofei was deeply moved. He talked about the voting scene at that time. "Votes were sent from all over the country, filled with sacks, and then fell in a room, and the staff counted them one by one." Therefore, "it would be glorious for everyone to participate in the voting statistics in Hundred Flowers Award at that time, because the final results were counted one by one."

By the 35th session, the voting method has changed. "As the organizer of Hundred Flowers Award, we are constantly thinking," Yan Shaofei said frankly.

Nowadays, the Internet has reached such a developed level that no channel is more convenient than the Internet. Most of the people who enter the cinema are young people, and most of the voters are young people. However, "how to avoid the problems caused by online voting" has become a major challenge for the organizing committee.

At the same time, after the opening of voting channels in various media platforms, fans organized voting. In response to this phenomenon, Yan Shaofei said, "Hundred Flowers Award was voted by the audience. Can filmmakers mobilize their relatives and friends to canvass votes? I think it is ok, and this kind of canvassing behavior has not shaken fairness. "

At the same time, he also stressed that it is harmful to this award to spend money to invite the water army and other malicious brush tickets. In order to put an end to this phenomenon, the Organizing Committee has specially set up relevant protection mechanisms on the voting platform. "Simply put, if the number of votes for an award jumps sharply in a short period of time, I’m sorry, I may have to take this part of the votes away," Yan Shaofei said.

Talking about this, Yan Shaofei explained to the national film audience through Today’s Film Review that "we have taken some technical measures to ensure that the final data of Hundred Flowers Award is authentic".　

2. Personality | Be brave in innovation and pay attention to inheritance

When it comes to Hundred Flowers Award’s unique personality, the first thing that attracts everyone’s attention must be the very special nomination list for the best newcomer this year — — Muye Wen, as a director, nominated the best newcomer and competed with Jackson Yee and other newcomers for this honor.

In this regard, Yan Shaofei said that Hundred Flowers Award, as a serious and professional award, has strict rules and regulations, and the definition of new people is not limited to actors. "Since the rules and regulations stipulate this, the film also reported it this way, then we will put him in the new people."

Yan Shaofei also admitted that this incident raised a new problem for the organizing Committee — — Is it appropriate for directors and actors to award awards together?"We need to further study this, is it necessary to improve? How to improve it? This is all to be considered. "

In addition to being willing to innovate, Hundred Flowers Award also pays special attention to inheritance. In this regard, Yan Shaofei has a deep understanding."One thing touched me deeply at the 34th Hundred Flowers Award Awards Ceremony," Yan Shaofei recalled. "I thought young people only paid attention to their idols, but the most enthusiastic part of the audience that day was not the so-called small fresh meat and traffic.starOn the body, it appears when the lifetime achievement award is awarded to the old artist. "

"I remember giving Zhang Yongshou a lifetime achievement award, just in time for his birthday that day. The host took a birthday cake and held it in front of the old man. Zhang Yongshou was very excited. At that time, he stood there and leaned back a little. We were all worried about him. Don’t have any accidents. The host also held him all the time, so he leaned back and made a ceremony. "Yan Shaofei talked about the situation at that time and was still very moved.

The enthusiastic response and resolute support of young audiences also inspired filmmakers to step by step towards better artistic creation.If we have good movies constantly emerging, filmmakers and platforms will continue to do this work. "I believe that through a platform like Hundred Flowers Award, the bridge between movies and movie audiences, especially young audiences, will become stronger and stronger," Yan Shaofei said.

　　For China, which is committed to building a powerful socialist modernization country, accelerating the construction of a modern industrial system is no longer a "multiple choice" but a "compulsory course". If we want to pass this "required course" with high marks, we must proceed from the basic national conditions of China, adhere to open cooperation and guard against "behind closed doors".

　　Openness is an important feature of modern industrial system.

　　To speed up the construction of a modern industrial system supported by the real economy, why should we emphasize "adhering to open cooperation and not building cars behind closed doors"?

　　— — This is a realistic choice to look forward to the future road on the basis of historical experience.

　　Reform and opening up is a strong driving force for China’s development and progress for more than 40 years, and it is also a source of vitality for its future development and progress. Building a modern industrial system is also inseparable from this important magic weapon.

　　"Open cooperation is an important driving force for sustainable economic development. To build a modern industrial system supported by the real economy, it is necessary to realize the interactive integration of industrial chain, supply chain and innovation chain in open cooperation. " Liu Qunyan, director of the Intellectual Property Operation Service Center of Shanghai Jiaotong University, said.

　　"The modern industrial system of a powerful country must be international and global. Constantly shaping the new competitive advantages of China’s manufacturing industry in the complex and ever-changing global economic system is the cornerstone for achieving the goal of building a strong country. " Ma Tao, dean of the Business School of Harbin Institute of Technology, said that from "poor and white" to "running with", "running together" and even "leading", China’s manufacturing industry has always been the key content. China’s super-large-scale labor force has entered the global factor market and formed a "world factory". The global resource allocation capacity of China’s manufacturing enterprises has been greatly developed, which also provides an efficient market matrix for the growth of global advantageous enterprises such as new energy vehicles and ICT products.

　　— — This is a realistic choice to seize future opportunities on the basis of historical achievements.

　　China has the most complete industrial system and the largest potential domestic demand market in the world. These two advantages are the results of years of active participation in international division of labor and global competition, which provide strong support for building a new development pattern and become a solid foundation for further promoting the open development of modern industrial system.

　　Modernization and internationalization are closely related, and openness and competitiveness complement each other. Whether we can build an open and cooperative modern industrial system is related to whether we can win the strategic initiative in international competition and future development. Only by connecting with the international industrial system can we participate in the global industrial division and cooperation more deeply, allocate resources on a global scale, and maintain the innovative vitality of continuous progress in fully participating in international competition.

　　— — This is a realistic choice for planning future development on the basis of historical laws.

　　To develop a country and revitalize a nation, we must follow the logic of historical progress and conform to the development trend of the times. Today, China is approaching the center of the world stage as never before and interacting closely with the world; Looking around the world, the world is experiencing a new round of great development, great changes and great adjustments. We should follow the trend and take advantage of the situation to promote the high-quality economic development of China under more open conditions.

　　"The modern industrial system faces the world and the international market. Openness is its proper meaning. It is necessary to obtain high-end demand information and release the energy of system development in the deep interaction with the global factor market, product and service market. Facing the future, the modern industrial system needs extensive exchanges on a global scale, deepening cooperation among innovation chain, industrial chain and supply chain, creating incremental markets and benefiting the community of human destiny. " Professor school of economics and management of Tongji University and Chen Qiang, executive director of Shanghai Industrial Innovation Ecosystem Research Center, said.

　　The construction of modern industrial system is related to the overall national security and high-quality development. Only by creating an open and innovative ecology with international competitiveness can we enhance the adsorption of high-grade innovation factors and production factors, enhance our control over innovation chain and key links in the industrial chain, and realize the leap from "Made in China" to "Created in China".

　　"Building a car behind closed doors" can’t build a modern industrial system

　　No country or nation in the world can achieve its own development and revitalization by following the footsteps of others, and no country can achieve modernization in the process of closing its doors and building cars behind closed doors. In the construction of China’s modern industrial system, why do some places appear behind closed doors?

　　Chen Qiang believes that this has something to do with the objective environment and subjective mentality. First, it is caused by objective environment. At present, a few countries are "building a wall and setting up a base" and "decoupling and breaking the chain" in the cooperation of science and technology and industry, trying to make China’s high-tech industry fall into a situation of "sitting alone in a corner". Second, it is related to subjective mentality. Or it is manifested as "only burying one’s head in pulling a cart, regardless of looking up at the road", lacking the initiative to know and understand the development frontier of science and technology industry and the changes in international market demand; Or blind self-confidence, thinking that the bottleneck problem that restricts the development of modern industrial system can achieve a rapid breakthrough in a relatively short time; Or it is manifested as one-sided pursuit of safety and emphasis on "localization", which leads to self-isolation and isolation in power organization, resource allocation and factor flow.

　　"To tackle key core technologies, we should not only devote ourselves to deep cultivation and work hard for a long time, but also look at the world and gather global talents to work together to achieve a larger and higher level breakthrough." Chen Qiang said that "localization" is not the purpose of building a modern industrial system. What is important is to ensure the resilience and safety of the industrial chain and supply chain under the complicated international situation. Although globalization is constantly encountering new challenges, the construction of modern industrial system should adhere to the "international song" and consolidate the material and technological foundation of the Chinese modernization road.

　　Some people understand independent innovation as going it alone and opposing it with open cooperation, which is obviously wrong. Independent innovation is not to build a car behind closed doors and fight alone, but to gather the spirit of the four seas and borrow the power of all parties. Many high-tech industries in China have developed and grown in the sound of "Internationale". Many industries developed earlier abroad, and there are many places worth learning from in technology, equipment and regulations.

　　Take the biopharmaceutical industry as an example. China’s biopharmaceutical industry started 20 to 30 years later than the developed countries in Europe and America. Because the development and iteration of products take time, some R&D and production equipment and reagents still need to be imported. However, China biopharmaceutical enterprises insist on open cooperation, constantly explore the international market, and set sail in various forms such as investment and merger, patent authorization and product transfer, so as to gradually shorten the gap with overseas mature markets.

　　According to the data of the General Administration of Customs, the total import and export volume of biological products in China increased from 58.77 billion yuan to 293.35 billion yuan from 2017 to 2021. Among them, the first four years showed a steady growth trend, and the export value was significantly lower than the import value. In 2020, it was only 35.73 billion yuan. In 2021, the export value of biological products increased significantly to 187.2 billion yuan, an increase of more than 400%, and achieved the first trade surplus in the past five years.

　　"Building a car behind closed doors means being backward and eliminated. We should learn from foreign advanced experience. While absorbing foreign advanced technology, we must strengthen the innovation system and the capacity building of independent innovation to keep up with or even surpass the world advanced level." Dr. Chen Bingliang, the chief scientist of Cinda Biopharmaceutical Group, said that since its establishment in 2011, the company has been persisting in opening up and innovation, taking the road of globalization, and has reached a number of international cooperation with internationally renowned enterprises. Its R&D and production standards have passed the examination of international quality standards, and it has also formed independent intellectual property rights, which has become a typical case for foreigners to buy intellectual property rights in China in the field of people’s livelihood.

　　For some time, economic globalization has encountered "headwind and countercurrent". Some countries try to "decouple and break the chain" and build a "small courtyard and high wall", hoping to exclude China from the global value chain division system. The most effective strategy to break the "high wall of small courtyard" is not to return to closure, but to promote a higher level of scientific and technological self-reliance and expand a higher level of opening up. It is necessary to show the world China’s confidence and determination to participate in the global economy and promote more inclusive, inclusive and resilient global development.

　　The door to China’s opening will only grow wider and wider.

　　This year marks the 45th anniversary of China’s reform and opening up, which has developed China and influenced the world. China’s economy is a sea, and all the oceans in the world are connected. China will only open wider and wider, and we will always stand on the right side of history and will never be hindered by headwinds and turning waves.

　　— — Adhere to open cooperation and build an institutional mechanism that is more in line with the law of innovation.

　　"The modern industrial system is a system of technological innovation, and we must respect the laws of technological innovation." Mi Lei, the founding partner of Zhongke Chuangxing Technology Investment Co., Ltd., said that he has been doing the transformation of scientific and technological achievements, but it is difficult for real frontier projects of science and technology to get financing at an early stage. On the one hand, many private enterprises that started from traditional industries are unfamiliar with and do not understand high technology, and dare not invest their money in the future; On the other hand, many powerful state-owned enterprises and central enterprises make relatively conservative investment decisions.

　　Take controlled nuclear fusion technology as an example, it is a revolutionary new energy technology that can change the world, and China’s scientific research work in this field is also in the international leading phalanx. In recent years, global commercial capital is pouring into controlled nuclear fusion. According to incomplete statistics, by 2020, there are 23 private companies in controlled nuclear fusion, while there are few private companies in controlled nuclear fusion, China.

　　"We have a big gap with the United States in the field of future-oriented venture capital. Innovation means uncertainty, trial and error, and letting a hundred flowers blossom. It needs tolerance to encourage innovation. " Mi Lei believes that we should further improve the mechanism of encouraging innovation and increase investment in hard science and technology fields such as quantum, photonic chips and controlled nuclear fusion, which require long-term investment. Building a modern industrial system means that from talent selection to capital investment, from evaluation mechanism to reward and punishment mechanism, it must be built around the law of innovation.

　　— — Encourage participation in competition and attract higher quality global resources.

　　In 2022, the actual use of foreign capital in China was 1,232.68 billion yuan, up 6.3% year-on-year according to comparable caliber, equivalent to 189.13 billion US dollars, up 8% year-on-year. This data shows that the vast majority of foreign-funded enterprises are still optimistic about the development prospects in China, and China is still a global investment highland.

　　Under the current global situation, we should make more efforts in "bringing in" at a high level and "going out" at a high quality. Ma Tao said that in 2021, foreign applicants obtained more than 110,000 invention patents in China. By the end of 2022, among the more than 1,300 technical committees in China, the participation rate of foreign-funded enterprises exceeded 60%. At the same time, however, foreign R&D institutions in China focus on local market development, emphasizing domestic demand in medical and pharmaceutical industries, advanced manufacturing and other industries, with few core R&D tasks for global external demand and few forward-looking basic research.

　　To achieve high-level "introduction", we should encourage multinational companies to set up R&D centers in China, or cooperate with local institutions to form international R&D alliances and joint R&D institutions, encourage foreign-funded enterprises to participate in the pre-research and drafting of Chinese standards, and support the innovative development of foreign-funded R&D institutions in China; It is necessary to give play to the traction role of national key and major foreign-funded projects, and guide global resources to actively participate in the construction of national new industrialized industrial demonstration bases and advanced manufacturing clusters; It is necessary to support Chinese enterprises to lay out overseas open innovation systems, encourage all kinds of innovative subjects in China to establish overseas R&D institutions, overseas scientific and technological innovation centers and overseas entrepreneurial bases, support Chinese enterprises to actively carry out shared innovation cooperation with domestic and foreign partners and users, and build an innovation consortium by creating new technologies, new industries, new formats and new models; Encourage and support Chinese enterprises to promote the transnational transfer and transformation of appropriate technologies and achievements and promote two-way technical cooperation.

　　— — Strengthen synergy and break down local protection and regional barriers.

　　Adhere to open cooperation, not only externally, but also internally. Compared with opening to the outside world, opening to the outside world faces many problems and challenges. To build a modern industrial system in which the real economy, scientific and technological innovation, modern finance and human resources cooperate with each other, it is necessary to speed up the establishment of national unified market system rules, break local protection and market segmentation, open up key blocking points that restrict the economic cycle, and promote the smooth flow of commodity factor resources in a wider range.

　　Liu Qunyan suggested deepening the reform of the system and mechanism of factor resource allocation. Strengthen the market-oriented allocation reform of land, labor, talents, technology, capital, data and other essential resources to reduce excessive dependence on land and labor resources; Cultivate and introduce innovative talents and high technology, and use the financing capacity of the capital market to promote the development and progress of the real economy.

　　Globalization is the general trend of world economic development, and openness is an important feature of modern industrial system. In the process of building a modern industrial system, China will firmly pursue an open strategy of mutual benefit and win-win, deeply integrate into the global industrial chain supply chain, participate in international circulation at a high level, and constantly provide new opportunities for the world with the new development of China.

　　(Member of Economic Daily Research Group: Economic Daily reporter Qi Dong Gu Yang Niu Jin She Huimin Huang Xin Ouyang You wrote: She Huimin)

　　China news agency, Beijing, November 14 (Reporter Liu Yuying) The European Union launched a countervailing investigation on electric vehicles in China in October. The relevant person in charge of the Ministry of Industry and Information Technology of China expressed strong dissatisfaction with this, and said that "this will seriously disrupt and distort the global automobile industry chain supply chain, including the European Union, and harm the interests of European consumers".

　　In the first three quarters of this year, China exported 825,000 new energy vehicles, up 1.1 times year-on-year, which greatly enriched the global consumers’ choice of car purchase, and boosted urban transportation to accelerate the green and low-carbon transformation.

　　According to the person in charge, as of the first half of the year, China automobile enterprises have invested and set up factories in more than 10 countries and regions around the world, and power battery enterprises and key materials enterprises are also accelerating the overseas cooperation layout, which has injected strong impetus into the development of global new energy automobile industry. China is deeply involved in international standards cooperation. Up to now, 35 new energy vehicle standards in China have been adopted by many countries and regions.

　　Automobile industry is a typical global industry, which can not be separated from the division of labor and efficient cooperation of enterprises in various countries. The person in charge said recently that the rapid development of China’s new energy automobile industry benefited from the global cooperation of technological innovation and the international cooperation of industrial chain and supply chain, and also injected a strong impetus into the green and low-carbon transformation of the global automobile industry.

　　"China-EU automobile industry cooperation has a long history, and they have formed extensive common interests with each other. All major European car companies have factories in China, and China has become the largest overseas market for many European car companies. The implementation of countervailing investigations by the European Union is neither in line with the international trade rules of the World Trade Organization (WTO) nor supported by sufficient evidence. Fair trade ’ The fact that a famous bank protects its own industry will seriously disrupt and distort the supply chain of the global automobile industry chain, including the European Union, and harm the interests of European consumers. " The person in charge said.

　　China’s Ministry of Industry and Information Technology suggested that the EU should listen to the voices of the industry extensively, support the industries of both sides to jointly maintain the stability of the supply chain of the automobile industry chain and better work together to meet the challenges of global climate change. China will support the breakthrough of technological innovation, promote the coordination of standards and regulations, strengthen the guarantee of factor resources, promote the interconnection of infrastructure, and promote the stronger, greener and healthier global development of the automobile industry. (End)

It is said that exercise is good for health. Do you know what the best exercise is?

An authoritative medical magazine once published a study on sports, and the best sport is swing ball games! ! !

In this study involving 1.2 million people, 75 kinds of sports were identified. For the convenience of statistics, they divided these sports into eight categories: team sports, cycling, aerobic or gymnastics, running or jogging, recreational sports or others, winter sports or swimming pools, walking and others. This paper analyzes the influence of different sports on mental and physical health and draws this conclusion.

Not only found the best exercise, but also paid attention to the time of each exercise. The longer the exercise time, the better. The best duration is-between 45-60 minutes!

In terms of the length of time, the optimal duration of each exercise is between 45 and 60 minutes. Less than 45 minutes will weaken the effect, while more than 60 minutes will not only have no higher benefits, but also easily produce negative effects.

In terms of frequency, 3-5 days a week, once a day has the highest income. Of all sports, only the frequency of walking can be slightly higher, up to 6 times a week.

Why swing is the best exercise?

Swing can stimulate the shoulder muscles and the biceps brachii and triceps brachii, effectively enhancing the strength of the shoulder and arm muscles. In the process of fast moving, the whole body muscles need to be coordinated, especially the leg muscles will be effectively exercised.

At the same time, it promotes the brain to think quickly and nervously, and has the function of strengthening the brain; It can also make the eyes adjust their movements and promote the blood supply and metabolism of eyeball tissue.

Including badminton, tennis and other swing sports, it reduces all-cause mortality by 47% (referring to the mortality rate of all causes of death), all-cause mortality by 28% by swimming in the second place, and all-cause mortality by 27% by aerobic exercise in the third place.

Therefore, the swing ball game is the one that benefits both mentally and physically.

The golden sport of every age.

In fact, exercise is a kind of "prescription", there is the best exercise, and different age groups also have the most suitable way for them.

1-7 years old

swim

Children of this age are in a period of rapid development. Swimming can not only regulate the cardiopulmonary function, but also exercise physical coordination and lay a good physical foundation for children.

8-25 years old

ball games

At this age, ball games can improve reaction speed, cardiopulmonary endurance and contribute to muscle and bone development.

Children around the age of 10 can practice table tennis, badminton and other small ball sports to exercise their physical flexibility; When you are a little older, you can participate in competitive sports such as basketball and volleyball.

26-45 years old

Mountain climbing and jogging

At this stage, people are in the critical period of life and career climbing, and they are under great pressure, which is easy to induce chronic diseases. Mountain climbing and jogging can not only improve cardiopulmonary endurance, accelerate metabolism, but also relieve stress.

However, obese people and people with poor joints are not recommended to climb mountains often.

46-65 years old

Walking briskly and exercising strength.

The physical strength and muscle mass of people in this age group begin to decline, and exercise should be safe, simple and stable. Walking briskly can improve blood circulation and reduce body fat rate; Strength exercises such as squatting and lifting dumbbells can enhance muscle strength.

After the age of 65

Lunge exercise

This age group is in a period of physical decline, with accelerated muscle degeneration and easy to fall when walking. It is recommended to do more stability exercises, such as supine leg lifts and lunges. This movement should start with less intensity and proceed step by step.

Exercise prescription for special people

For special people, physical condition should be taken as a reference standard for choosing exercise, and people with chronic diseases may wish to choose exercise in this way.

one

hypertension

Patients with hypertension should choose a small amount and moderate amount of aerobic exercise, which may lead to a slight increase in blood pressure in the early stage, but after long-term persistence, the capillaries in the muscles expand and can also lower blood pressure by improving mood.

Recommended sports: Walking, jogging, Tai Ji Chuan, Qigong, swimming, cycling, fitness dancing, etc.

2

diabetes

Diabetes combined with flexibility, aerobic exercise and strength training can better control blood sugar. When exercising, you might as well do stretching exercises first, stretching your legs and twisting your hips, which can not only increase the flexibility of your whole body, but also prepare for a greater amount of exercise later.

Recommended exercise: walking, Tai Ji Chuan, self-made gymnastics aerobic exercise, consume excess fat in the body; Finally, you can do local strength exercises, such as lifting dumbbells.

three

heart disease

Generally speaking, the most suitable exercise for patients with heart disease is walking. It is best to walk on a flat road instead of climbing stairs. I started to exercise five days a week, twice a day, and gradually increased to exercise every day.

Whether the exercise intensity is appropriate can be estimated by heart rate during exercise. Generally speaking, the heart rate of young people after exercise reaches 150 times for 1 minute, and that of the elderly reaches 120 times for 1 minute, which can achieve safe and effective exercise intensity.

Every reporter: Wang Ziwei

In 2022, it became a watershed for new brands. Brands that survived the cold winter of capital and the pain of transformation survived, while those that could not survive gradually disappeared in the wave of the market. It is no exception for beauty brands.

Recently, Vipshop released "Hot Search List of Beauty Cosmetics in 2022" (hereinafter referred to as "Hot Search List"). The list shows that in 2022, consumers are price-sensitive, and "cost-effective" and "flat replacement" have become the consumption keywords of young consumers this year.

This year can be described as two days of ice and fire for beauty brands.

From the perspective of the consumer market, beauty is still a big category favored by consumers. According to public data, during Tmall double 11 in 2022, the sales of beauty products and personal care products reached 42 billion yuan, with sales exceeding 200 million pieces. Among them, the GMV of Top5 brand exceeded 1.3 billion, and the sales of TOP20 brand exceeded 19.1 billion yuan.

Vipshop platform, the overall sales volume of beauty products increased by 58.8% year-on-year in 2022; In the live broadcast room in Li Jiaqi, double 11, domestic brands such as Polaiya, Youshiyan, Kuadi and one by one are sold out.

At the same time, it should also be noted that in the field of beauty cosmetics, players in collection stores are also experiencing a "cold wave", and related brands have shrunk their fronts to varying degrees; In addition, the listed new brands have also encountered a roller coaster of market value: after the listing of Perfect Diary, the market value has evaporated by hundreds of billions.

Beauty collection shop, a store in Mei. Image source: Every reporter Liu Xuemei photo

In this case of "ice and fire", there are many people in the industry who look at the domestic beauty market. The industry believes that the gradual development of domestic consumers’ aesthetics has actually brought new opportunities to new brands of domestic products. In this context, European and American giants began to set up investment companies, deeply rooted in the China market, and had firm confidence in the market. Domestic enterprises also "bought luxury goods" abroad.

Beauty consumers in 2022 are more sensitive to price. According to the statistics of Hot Search List, in the current challenging economic environment, many consumers’ ideas have changed and become more rational and pragmatic, and the popularity of search terms such as "cost performance" and "flat replacement" remains high.

In this context, the trend of domestic products and cutting-edge brands with obvious cost-effective advantages ushered in the "market year". On the platform of Vipshop, the sales of brands such as Ximuyuan, Zhuben, Grain Rain and Yeast Color doubled.

"Hot Search List" shows that functional skin care is also a highlight of the beauty market in 2022. According to the annual search data of Vipshop, hyaluronic acid, salicylic acid and nicotinamide became the three hottest beauty ingredients in 2022, followed by Centella asiatica, 377, VC, astaxanthin and alcohol A.

In the White Paper on New Consumption in China in 2022, Yang Boya, the founder of Half-One, said in an exclusive interview that users in China have their own unique aesthetics on good skin condition, which means that users in China have a clear localization trend on their ideal good skin condition.

This trend is also reflected in the field of makeup. "Hot Search List" shows that "pseudo-plain face" and "atmosphere" are the mainstream trends of makeup in Vipshop’s 2022 station.

In addition, thanks to the vigorous rise of outdoor activities, the concept of year-round sun protection is deeply rooted in the hearts of the people. Vipshop data also shows that in 2022, compared with buying hair and body care products, young people of generation Z after 90 and 95 are more willing to spend money on sun protection.

The "roller coaster" experience of Perfect Diary’s parent company, Yixian E-commerce (YSG.US, USD 1.47/share, with a total market value of USD 822 million) in the US stock market has not scared off domestic brands, and listing is still the choice of domestic beauty brands. According to incomplete statistics of the media, since 2020, 19 domestic beauty-related enterprises have gone public.

On December 22nd, Shanghai Shangmei Cosmetics Co., Ltd., the parent company of domestic beauty brand Kanshu, was officially listed on the Hong Kong Stock Exchange, becoming the "first domestic beauty stock of Hong Kong stocks".

In addition, some brands have begun to acquire international brands to supplement their product lines. In July 2022, Shuiyang announced that it planned to acquire 90.05% equity and some creditor’s rights of the parent company of EviDenS de Beauté, a French high-end cosmetics brand, for about 337 million yuan.

This is not a case. According to the incomplete statistics of the beauty media "Qingyan", since 2018, seven companies including Yixian E-commerce, Gaolang and Polaiya have established capital ties with foreign beauty brands and companies through investment and acquisition, and established corresponding industrial funds.

Although it is a world of ice and fire, the impact of new brands on foreign brands has made international brands feel pain. It has become the choice of many international brands to tap new domestic brands and share a piece of China makeup market.

The obvious signal is that in May this year, two American giants, L ‘Oreal and Shiseido, successively set up investment funds in China.

According to the enterprise survey data, on May 5th, L ‘Oré al held 100% shares in Shanghai Meifang Business Consulting Co., Ltd. and 100% shares in Shanghai Meifang Investment Co., Ltd., which was the first company established by L ‘Oré al in China market with a registered capital of 100 million RMB, and was committed to investing in innovative beauty technology.

In the same month, Shiseido also established the first entity of China investment fund "Ziyue Fund", and Xiamen Ziyue Equity Investment Partnership (Limited Partnership) was incorporated, with a capital contribution of RMB 501 million, of which Shiseido (China) Investment Co., Ltd. contributed 98.0%.

According to public information, the above-mentioned beauty companies have laid out a big health track in a deep or shallow way, focusing on technologies related to dermatology. Among them, Ziyue has made frequent efforts in oral beauty and medical beauty tracks, and Meifang has also made efforts in the local perfume market in China, investing in new domestic brands such as Wenxian.

With the maturity and optimization of China’s beauty market in terms of channels, brands and supply chains, foreign-funded enterprises are no longer blindly buying local brands or independently developing new brands, but making commercial investments in a more flexible way.

national business daily

Live on May 21 ST, Manchester City won the Premier League championship in 2022-2023, achieved five championships in six years, and created the blue moon dynasty in the British stadium!

Number of champions in England’s top leagues (number of Premier League champions in brackets):

1. Manchester United: 20 crowns (13 Premiership)

2. Liverpool: 19 crowns (1 Premier League)

3. Arsenal: 13 crowns (3 Premiership)

4. Everton: 9 crowns

5. Manchester City: 9 crowns (7 Premiership)

6. Villa: 7 crowns

7. Chelsea: 6 crowns (5 Premiership)

7. Sunderland: 6 crowns

9, Newcastle, Xie Wednesday: 4 crowns

11. Blackburn (1 Premier League), Huddersfield, Wolves and Leeds United: 3 crowns.

15. Tottenham, Preston, Burnley, Portsmouth and Derbyshire: 2 crowns.

20. leicester city (1 Premier League), West Brom, Sheffield United, Ipswich and Nottingham Forest: 1 crown.

Recently, in order to promote the rapid recovery of Shanghai’s economy and provide consumers with higher quality takeaway services, Meituan takeaway and 500 high -quality supply brands, including 300 must -list the city’s must -order brands, and jointly linked by multi -category and multi -business formats In the form of a quality meal carnival in Shanghai. During the event, each person can receive a maximum of 1,000 yuan consumer coupons per day, allowing consumers to enjoy a affordable, delicious and rich quality meal.

Multi -category consumer coupons, catering brands are online, open high -quality carnival feast

From June 18th to July 3rd, users log in to the "Meituan Takeaway" or "Meituan" APP, search for "takeaway consumer coupons" to enter the event page. In the "Coupon Receive Zone", users can receive three quality food consumer coupons of "over 60 yuan minus 10 yuan", "over 80 yuan minus 15 yuan", "over 100 yuan minus 20 yuan"; in addition, users can still use the same page, which can also Receive different types of consumer vouchers such as category coupons, brand coupons, and quality daily life coupons, which can receive a maximum of 1,000 yuan per day. Among them, the popular coffee milk tea consumer coupons, "less than 25 yuan minus 7 yuan", "less than 40 yuan minus 20 yuan", "less than 99 yuan minus 30 yuan", the number is limited, first come first served.

It should be noted that the same user ID is limited to the same value consumption coupon. The coupons cannot be used, but it can be superimposed with other preferential activities of the platform or merchant.

In addition to the rich and diverse quality consumer coupons, Meituan takeaway also links Cai Lan’s snacks, Xiao Yang Shengzheng, Lao Shengchang, Red Armor, KFC, Starbucks, TIMS, Manner, Ruixing Coffee, Hi Tea and other high -quality brands. Bring a rich quality meal. The hot air’s raw fried buns, the delicious soup, the delicious flavor, the spicy and delicious crayfish, etc., can be sent to the user through the takeaway, with a variety of fancy milk tea and coffee, so that many Shanghai citizens who have been in home for a long time to live in their homes tolerate the forbearance I ca n’t hold the index finger, and I place an order to buy.

"Since I received a 80-15 consumer coupon on Meituan, I have been thinking about how to use it. As a result, the child said that I want to eat soup bags. Of course, the first choice for Lao Shengchang," Ms. Wu, who lives in Minhang District, Shanghai, opened Mei The group takeaway said, "Fresh meat soup bag, crab powder soup bag, shiitake mushroom snow bamboo shoot noodles, green onion grilled rows of egg noodles, plus refreshing small dishes, almost a family’s dinner is enough, very affordable"

The city’s must -order brand has joined, so you can enjoy high -quality takeaway without leaving the house

It is worth mentioning that 300 must -list brands in the city also participated in this quality meal carnival. This gang, Cantonese cuisine, Beijing cuisine, French cuisine, Japanese cuisine, Mexican cuisine, Brazilian cuisine and other domestic and foreign cuisine are available. Pujianghui and Jingxihui and other high -end catering are also among them. These high -quality brands are launched by the "Single Meal" of "Small Little Persons" characteristics of takeaway, allowing users to enjoy high -quality food products at more cost -effective prices, setting off a new climax of the upgrading of catering experience.

It is understood that Meituan takeaway in Shanghai’s first nationwide "city must -order list", according to the consumer takeaway dining experience, taste, evaluation, quality and other comprehensive dimensions, set up a batch of restaurants, and then well -known old chefs, chefs, and chefs, and chefs, and chefs, chefs, and chefs, and chefs, chefs, and chefs, and chefs, chefs, and chefs, and chefs, chefs, and chefs, and chefs, and chefs, chefs, and chefs, and chefs, and chefs, and chefs, chefs, and chefs, and chefs, and chefs, chefs, and chefs, and chefs, and chefs, and chefs, and chefs, chefs, and chefs, and chefs. Cooking cuisine master, gourmet enthusiasts and other local experts composed of local experts composed of compulsory list review committees. They are anonymous to try as an ordinary consumer. From the perspective of dishes taste, takeaway services, etc. The evaluation, eventually selected the most quality TOP300 catering brands in the local area.

Not only that, the "Cast City Must -Point List" has also greatly expanded the service scope and depth of quality meal and carnival through the design of "visibility" and the farthest city distribution service, which helps more users. You can enjoy high -quality cuisine throughout the city without leaving home.

With the introduction of the "Shanghai Municipality Accelerating Economic Recovery and Revitalizing Action Plan", the resumed market has become the top priority of the current stage of the catering industry. Jin Peihua, deputy secretary -general of the Shanghai Catering Culinary Industry Association, said that in the environment of Shanghai’s economic recovery and boost, Meituan takeaway launching a quality meal carnival will effectively boost the consumption confidence in Shanghai’s catering industry, drive and form new consumption hotspots, and form a new consumption hotspot. While stimulating the enthusiasm for consumption of Shanghai citizens, it has promoted the high -quality development of the Shanghai takeaway industry.