Shenzhen News Network September 27, 2023(Reporter Zhang Junda) The 2023 (15th) Shenzhen International Automobile Exhibition (Automobile Carnival) and Intelligent Networking and Future Travel Automobile Expo (referred to as "Shenzhen International Automobile Exhibition") will be held in Shenzhen Convention and Exhibition Center (Futian) from September 29th to October 3rd.

Coinciding with the two holidays and the golden autumn full moon, the organizing committee of Shenzhen International Auto Show made every effort to create an interesting carnival with "automobile" for five days, with the theme of "UP LIFE" and through a variety of automobile cultural and entertainment activities, it presented a car feast with "tide, play and art" to lead the fashion of automobile consumption.

With a subsidy of 100 million yuan, the auto show adds "vitality" to automobile consumption.

Recently, Shenzhen issued "Several Measures for Promoting Consumption in Shenzhen", and there are many measures to encourage automobile consumption. Among them, it is mentioned that ordinary cars that are scrapped or moved out of the "National IV" and below emission standards in advance and purchase qualified new energy vehicles before the end of the year will be given a subsidy of up to 10,000 yuan, which can be enjoyed in combination with other subsidy policies of provinces, cities and districts.

In addition, various districts in Shenzhen are also making efforts to subsidize consumption, such as Baoan District, Longhua District and Longgang District, each with 50 million yuan; Pingshan district can get a car subsidy of up to 15,000 yuan if it meets the requirements. It is reported that subsidies from other districts will be announced soon, bringing real benefits to Shenzhen citizens and fans.

The introduction of a series of subsidies shows that automobile consumption is still a powerful trump card in the "war" to promote consumption. Under the background of the intensive introduction of subsidy policies by governments at all levels to boost the automobile market and the strong recovery of market consumption demand, Shenzhen International Auto Show, as a powerful assistant of automobile consumption and an efficient platform for consumption transformation, will also closely follow the policies and join hands with Shenzhen shopping season, major media and automobile manufacturers to further launch more car purchase preferential activities, providing consumers with a broad and comprehensive choice space, allowing Shenzhen citizens to visit the auto show and enjoy low prices, further releasing automobile consumption demand and stimulating economic transformation and growth.

Visit the exhibition to win the car prize, and gather the "car" fun carnival to "watch enough"

The Shenzhen International Auto Show opened the pavilions 1, 2, 3, 4 and 5 of Shenzhen Convention and Exhibition Center and the outdoor exhibition area, with an exhibition scale of 80,000 square meters. Many vehicle manufacturers brought all their brand models to the exhibition, and nearly 80 brands and more than 800 models appeared on the same stage. Among them, Hall 4 is the BYD brand pavilion, and Hall 5 is the pavilion for the "Automobile" fun carnival activities.

The heavyweight activity of this year’s auto show-"Haoqi Up Scissors and Stones Win Cars", sent three sets in a row, subverting the traditional welfare model and playing the simplest game to get the biggest prize. As long as citizens go to the scene to participate in game activities, scissors, stone and cloth will have a chance to win a real car.

In addition, the organizing Committee invited the props production team of CCTV Spring Festival Evening and the first giant puppet production team in China to create the "Taoqi UP Giant Steampunk Puppet Theater". Combining Chen, Parade and Stage Play, it subverts the previous sensory experience with immersive performing arts and close-range scene interaction, and opens the door for your fantasy journey.

This year’s auto show also specially planned "Yuanqi Up Caffeine Town × Strange Market", with food, play, buy and send, and 5,000 cups of free coffee to get; "Shenqi UP Dopamine Paradise" provides a free colored braid experience, turns into a "Dopamine Girl" in seconds, and can also get a blind box of interesting building blocks. You can also get a rich/salary-increasing water cup, a popular avocado doll, and a lion rabbit MengMeng pillow. "Baqi UP Buy a car and draw cash-filled red envelopes", there are not only subsidies but also special rights for buying a car at the auto show. When buying a car, you can draw cash-filled red envelopes, and the red envelope wall is full of 100% prizes, and there are gifts such as red envelopes worth thousands of dollars.

(The picture in this article is provided by the Auto Show Organizing Committee)

Author | Stand Ye

Edit | Kang Xiao

Xiaomi company’s progress on Xiaomi automobile is finally no longer secretive.

On August 29th, the announcement of Xiaomi Company’s performance in the second quarter of 2023 showed that the investment in innovative business such as Xiaomi smart electric vehicle continued to increase, and Q2 investment reached 1.4 billion yuan. Lu Weibing, president of Xiaomi Group, responded in the performance conference call: the investment in cash flow of Xiaomi Automobile is higher than the disclosed figure.

Lu Weibing said that the actual investment of Xiaomi Automobile is even greater. Xiaomi is making the long-term layout of the automobile with the goal of entering the top five in the world in the future, self-researching, and also building its own automobile factory.

In addition, not long ago, Xiaomi Automobile just finished the summer test, and the progress exceeded expectations, maintaining the mass production target in the first half of 2024 unchanged.

On August 14th, Lei Jun, the chairman of Xiaomi Group, made no mention of this major strategy of Xiaomi Automobile in his fourth New Year’s speech. At the same time, the news that Baidu gave up making cars made the future of Xiaomi’s car-making become dark.

In just over two weeks, the official disclosure of Xiaomi Company confirmed the consistency of Xiaomi’s car-making strategy to some extent.

Recently, according to foreign media reports, the National Development and Reform Commission approved Xiaomi Company to produce electric vehicles earlier this month, which marked an important step for Xiaomi Automobile to mass-produce in early 2024. In response to this news, Xiaomi Company did not make any reply to the outside world.

Whether or not we can get the production qualification of new energy vehicles is the first major difficulty encountered by the new forces on the road to building cars. LI, Xpeng Motors, Weimar, Zero Run and other new forces all acquire production qualifications through mergers and acquisitions of enterprises with production qualifications.

Today, Didi, Baidu, Huawei, Tencent, Ali and other big companies in the field of science and technology Internet either don’t build cars, or have given up building cars one after another. Xiaomi Automobile has become "the last hope of the whole village".

Xiaomi finally "sat" on the poker table.

Lei Jun finally sat on the table of new energy vehicles.

Xiaomi has been acting frequently recently. Pictures of Lei Jun, Xiaomi Group President Lu Weibing and Shunwei Capital Investment Partner Hu Zhengnan doing road test for new cars in Xinjiang have been widely spread on social media. In addition, the domain name of "xiaomiev.com" has been exposed.

On March 30, 2021, the board of directors of Xiaomi Group officially approved the establishment of the smart electric vehicle business and announced that it would build a car next time. According to the plan, Xiaomi will invest 10 billion US dollars in the next decade, and set the goal of mass production of the first batch of cars in the first half of 2024.

It has been two and a half years since Lei Jun announced the construction of the car, and Xiaomi’s construction of the car has always remained mysterious to the outside world.

However, at that time, at that time, the situation in the new energy market at that time when Lei Jun announced the construction of the car has changed greatly. Nowadays, the domestic new energy electric vehicle market is already the Red Sea, BYD has risen strongly, and the ideal of new forces to build cars has set off a banner.

Regarding the progress of Xiaomi Automobile, Lei Jun revealed at the beginning of this year, "Xiaomi’s car-making is progressing smoothly at present, and it can even be said that it exceeds expectations. But the car is very complicated, so you must not worry. I also hope that everyone will give some patience and give some encouragement. "

Lei Jun also said: "In the next two years, we are not going to rumor and introduce any new progress about Xiaomi’s car making."

Of course, people in the automobile circle pointed out that Xiaomi’s low-key is a consideration of commercial confidentiality on the one hand, and of course, the most important thing is that he has not yet obtained qualifications.

Previously, the industry generally believed that Xiaomi would undertake Beijing Baowo’s car-making qualification, but in June this year, Beijing Baowo Automobile applied for cancellation of automobile production qualification by itself, which meant that Xiaomi could not directly obtain qualification cooperation from Baowo.

In China, the production qualification has been basically stopped since July 1, 2017. Whether or not we can get the production qualification of new energy vehicles is the first major difficulty encountered by the new forces on the road to building cars.

Recently, Reuters reported that the National Development and Reform Commission had approved Xiaomi Company to produce electric vehicles earlier this month, and Xiaomi became the fourth enterprise approved by the National Development and Reform Commission since the end of 2017.

In addition, Xiaomi needs to obtain the approval of the Ministry of Industry and Information Technology to meet the Regulations on the Administration of New Energy Vehicle Manufacturers and Products Access.

Domestic production and sales of new energy vehicles need "double qualifications", and the Ministry of Industry and Information Technology has not yet disclosed the relevant information of Xiaomi Automobile, which may be one of the reasons why Xiaomi officials remain silent. In the past two years, it has been extremely low-key about Xiaomi’s car.

However, the recent frequent movements of Xiaomi car may also confirm from the side that Xiaomi car may be a good thing approaching. A source said: Xiaomi plans to produce about 100,000 electric vehicles next year. Some Xiaomi employees also said that since last week, the company has also accelerated the recruitment of electric vehicle factories to prepare for the increase in production in December.

According to the news of "Leopard Change", the Yizhuang factory of Xiaomi Automobile has been basically completed, and the factory has produced and rolled off four or five cars. It is actively testing, and the model is highly confidential. Most employees in Yizhuang factory have never seen the "true face" of the car. Only four or five cars wrapped in black cloth are constantly testing in and out.

Big manufacturers have given up making cars.

Didi, which made cars almost at the same time as Xiaomi’s announcement, has never been officially announced, but the industry has defaulted. On August 28th, Xpeng Motors and Didi announced at the same time that Xpeng Motors would acquire the related assets and R&D capabilities of Didi’s smart electric vehicle project for a maximum of HK$ 5.835 billion. A senior in the automobile industry told Deep Net: "This means the end of building cars by Didi".

Building a car by Didi dates back to 2021 at the earliest. At that time, the net transmission Didi established the car-making business code-named "Da Vinci", and the person in charge was Yang Jun, vice president of Didi Travel and general manager of Xiaoju Car Service. It has been reported that the team has a size of 1,700 people, and it is expected that the car-making plan will be released in mid-2023, and it will be delivered one year later.

"Leonardo da Vinci will not rebuild the whole car, nor will he sell the whole car again. In addition to engineering and products will leave some people, brand, marketing, after-sales and other departments will be cleared. " According to Tiger Sniff, citing people familiar with the matter, Didi gave up building a car not because of its qualification. "Cheng Wei is very uncertain about building a car, and he lacks confidence in passing it on to the people below … and finally he can only sell his business."

It is also true. The announcement shows that in 2021, Didi’s car-making business lost 763 million yuan, accounting for 1.5% of Didi’s annual loss, but by 2022, the loss of Didi’s car-making business has reached 2.638 billion yuan, and the loss has increased by 245% year-on-year. In addition, the qualification of building a car is also one of the factors, and under the superposition of many factors, "Da Vinci" was acquired by Tucki.

Compared with the low-key Didi car business, Baidu is more high-profile. Almost at the same time as Xiaomi built a car, on January 11, 2021, Baidu officially announced that it would build a car, saying that it would formally form a smart car company and enter the automobile industry as a vehicle manufacturer. Geely Holding Group was a strategic partner of the new company at that time, and Baidu also cut into vehicle manufacturing by investing in Weimar.

Since 2016, Baidu has participated in the research and development of smart cars. Li Yanhong’s approach is to do almost all the core areas related to cars, from vehicle manufacturing to bicycle coordination to vehicle-road coordination.

On the evening of August 14th, Jidu Automobile, a car-making project of Baidu, officially "renamed" the Extreme Yue brand. The first model of the original Jidu automobile, "Jidu ROBO-01", was renamed as "Extreme Yue 01" and entered the public announcement of the latest batch of new automobile products of the Ministry of Industry and Information Technology. It can be understood that the Extreme Yue 01 has obtained the qualification for marketing.

The concentration has become extremely high, and Baidu has changed from a major shareholder who takes the lead in building a car to a technology provider who participates in building a car. This means that the founder of Baidu, Li Yanhong, has given up building a car. According to the Financial Times’ report in early August, Baidu’s final abandonment of building its own car through concentration is also related to the fact that it has never been qualified. In addition, Baidu seems to have focused its business on the big AI model.

Ali, on the other hand, held a heavy position in Tucki, and later took a stake in Zhiji Automobile jointly built by SAIC and Zhangjiang Hi-Tech, accounting for 18% of the shares. The automatic driving of Dharma Institute was transferred to the novice.

At that time, cross-border car-building became a common practice. Didi, Baidu, Meituan, Qihoo 360, OPPO, Gree, Skyworth, LeTV, Evergrande and Baoneng all made cars, and some companies chose to provide services as suppliers, such as Tencent and Huawei.

Nowadays, times have changed, and only Xiaomi is still on the road, which has become the last hope of big manufacturers.

"Cost-effective" has become a Red Sea competition.

"At present, Xiaomi is facing a lot of pressure. The high-end mobile phone business has not broken through, and the pressure on inventory and cash flow is quite high. For Xiaomi, there is an urgent need for explosive products to drain, so everything is put on the car-making business," an insider of Xiaomi told Deep Net.

Xiaomi’s second-quarter financial report shows that in terms of R&D expenditure, Xiaomi’s R&D expenditure reached RMB 4.6 billion in the second quarter, a year-on-year increase.

21.0%, maintained a year-on-year growth for nine consecutive quarters, and R&D personnel accounted for nearly 52%. The compound annual growth rate of R&D investment in the past six years (2017-2022) is as high as 38.4%. It is estimated that the total R&D investment of Xiaomi will exceed RMB 20 billion in 2023.

Regardless of the R&D strength and investment level, Xiaomi Company has been working hard in the hardware industry for so many years. Xiaomi Automobile has little problem in design, R&D and production, but the competition pattern of new energy vehicles is becoming increasingly fierce, which is very different from the environment when Xiaomi Automobile first proposed to build a car.

First, the mobile phone industry has encountered a down cycle. The financial report shows that Xiaomi’s smartphone business revenue in the quarter was 36.6 billion yuan, a year-on-year decrease of 13.4%. Xiaomi Group’s smartphone business revenue in the second quarter of 2023 was 36.6 billion yuan, down 13.4% from 42.3 billion yuan in the same period of last year, mainly due to the decrease in smartphone shipments; Global smartphone shipments were 32.9 million units, down 15.8% from 39.1 million units in the same period last year.

In addition, the external environment of Xiaomi automobile has changed. In 2021, the pattern of new energy vehicles in China is still unclear. In 2022, after BYD announced in March that it would stop producing fuel vehicles, the sales of new energy vehicles rose suddenly, exceeding 100,000 vehicles/month, leaving behind all new car-making forces including Tesla China. In the first half of 2023, BYD ranked first in global and domestic new energy sales, accounting for 37.4% of China market share.

"The automobile industry is entering the Warring States period, and resources are accelerating to focus on the head enterprises."Liu Feilei, secretary of the board of directors of Guangzhou Automobile Ai ‘an, said that in 2023, the price war in the automobile market will become fierce, and the market competition will enter the "knockout stage". In the future, 3-5 first-class head enterprises will be formed.

In 2022, the top five brands in the new energy vehicle market accounted for 50.1% of the market sales, and it is estimated that the top five brands will account for 80% of the sales in 2030.

On the day when Lei Jun released his 2023 annual speech, Tesla announced another price reduction promotion. Later, new forces including Ideal and Weilai had to continue to follow up. Even though the G6, a new explosion model, was launched in the first half of the year, Tucki’s financial report for the new quarter was still negative for two consecutive quarters, with increasing losses.

In the market range of about 200,000, the fight for new energy vehicles has become a river of blood. For Xiaomi Automobile, it just looks beautiful to continue its high cost performance in the field of mobile phones, because the core competitiveness of most new domestic car-making forces on the market is "super high cost performance".

The underlying supporting capacity of price competitiveness is large-scale production, and Xiaomi Automobile, which has just started, is in a great disadvantage compared with BYD and other enterprises.

Recently, overseas media reported that Xiaomi Automobile will only keep a profit margin of 1%, which is obtained from software rather than hardware. Whether the internet thinking can help Lei Jun break the game can only be tested by time.

Recently, there are three news items in the hot search, involving Dong Yuhui and Pang Donglai respectively.

The first article is # Dong Yuhui’s Hubei trip was accused of being ostentatious #, and in the video, Dong Yuhui was surrounded by many security guards, with high protection specifications. Netizens questioned the luxury of ostentation and extravagance, which triggered public discussion on the specifications of celebrity activities. Earlier, Dong Yuhui emptied Weibo.

The second one is # Fat Donglai adds 10 unhappy days off #. Yu Donglai, the founder of Fat Donglai, said at the China Supermarket Week Forum in 2024 that this year, Fat Donglai added another 10 unhappy days off, so the management must approve the leave and hope everyone will be free. Pear video made a vote, 63,000 strongly supported it, 2,235 was not very supportive, and 2,140 didn’t matter.

The third article is # Fat Donglai’s response that 985 girls failed to enter the interview #, with a reading volume of 320 million, ranking first in the hot search list and staying on the list for 15.4 hours. The cause of the incident was that a girl who graduated in 1985 said that she was a professional counterpart, graduated in 1985 and had three years of industry experience, but she didn’t enter the interview. The comment area is one-sided with Fat East.

Through these three hot searches, combined with the last article "Nongfu Spring and Ideal, the Choice of Silence or Voice", I talk about the brand path selection of the hot search cycle.

Fat Donglai is at the zenith of public opinion.Even women, the most powerful topic in the whole network, did not shake the public positive tendency from Fat East. This is also the starting point of the upcoming traffic bite. This is the position where Dong Yuhui stayed two years ago.

Dong Yuhui is slowly descending to the ground.From one-sided support to mixed praise, whether consciously or passively. Brands and entrepreneurs who are pushed to the moral high platform by traffic love should learn to find their own steps and come down. Destroy your expectations and image step by step in order to get back to the ground and do things in a down-to-earth manner.

After the MEGA model went on the market, Li Xiang, CEO of LI, issued an internal letter, saying that he should seek truth from facts and correct his mistakes when he knew them. Subsequently, individual Weibo rarely stopped for 26 days. Ideal is climbing from the bottom.

I use the figure below to show this process. Any brand with hot search constitution will go through this cycle.

The heights are too cold, and the cycle is irreversible.

Shen Congwen said that a person’s shortcomings are just like a monkey’s tail. When a monkey squats on the ground, the tail is invisible. Until he climbs up the tree, he puts the back for the public to pay tribute. However, this long tail with red buttocks is already there, which is not a new sign of climbing up. The same is true for brands.

Any brand and entrepreneur, the longer they stand on the stage, the longer they will be examined and looked at by 360 without dead ends. If there is a seam in the sky clothes, flies will come after them. The moment when the shell is broken is the moment when the society dies.

This stage is a flow ecological field and an Colosseum in ancient Rome.

I will write about the concept of traffic ecological field in the forthcoming Practical Handbook of Crisis Public Relations: troublemakers, instigators, boosters, regulators and rabble, which together constitute the traffic ecological field.

Brand boarding hot search depends on:

Online celebrity Traffic Hotspots Realizes Desire A

+emotional intensity expressed by netizens b

+Multiplication and amplification degree of media and MCN mechanism matrix number c

+Algorithm Weighting Degree D of Platform Traffic Pool

+Degree of involvement of regulators e

In this conspiracy, the demands of the five roles are different. Public netizens yearn for fairness and justice, online celebrity pursues the realization of traffic, the media and MCN institutions expect the explosion of content, the media platform is happy to see the controversy, the regulatory agencies pay attention to the rule of law and order, and the brand is self-seeking.

Many hot searches are initiated by self-media and behind-the-scenes MCN organizations that are bloodthirsty, concocting traffic headlines and provoking netizens’ emotions. What they need is the platform advertising share and revenue brought by high traffic, not you. Don’t jump off the field, or you will be the bullfight that is watched by the whole audience, and your blood is blown out by a red cloak, exhausted.

What should I do if I am pushed, surrounded, and carried on the field?

Learn to find your own steps down.Destroy your expectations, image and role step by step in order to return to the ground and do things in a down-to-earth manner.

The model in this respect is Huawei and founder Ren Zhengfei. I added the above picture to Huawei’s performance and got the following picture.

Vertical tide, far ahead.

Summarize three inspirations:

1. Don’t accept the role given by public opinion and flow, but build your own framework.

For example, Dong Yuhui’s "mother-in-law" is the framework and label of traffic ecology. You only have to act according to the label, otherwise it will be betrayal, which will inspire complaints, anger and attacks that "you have changed".

The traffic ecological field will give the brand a story frame that the public likes. For example, this is a "conscience" brand and this is a "conscience" entrepreneur. This "conscience" is the standard for the public to evaluate all your actions.

This conscience is not the conscience of "beginning of life is inherently good", but the conscience of the greatest common denominator of public cognition and emotion. It refers to: layoffs are ugly, profits are ugly, capitalists are black-hearted, and scholars are content with poverty. If they make money, they should donate to the society.

Conscience narration is the framework.

How to build a brand’s own framework can be found in the 7 principles of framework communication in Crisis Public Relations Manual:

Don’t jump into each other’s topics and frameworks, and don’t use each other’s language;

Know each other’s framework, predict each other’s language patterns and follow-up actions;

It is not enough to only have facts and truth, but to establish a framework for the truth from your own perspective;

The facts and stories in the framework must be true and cannot be false and arbitrarily manipulated;

Think about the framework in terms of public order, good customs, values and culture, not the crisis itself;

Active attack, not passive defense;

Respond to events, not frames.

A good framework is to break through the lack of Helan Mountain with thousands of troops. This requires planning and thinking in strategic communication.

2. Don’t covet the favor of traffic, pay attention to products and user experience.

That’s poison with a price tag. It is better to eat the real dividend of productism and customer experience than to eat the flow of patriotism and nationalism.

On May 21, 2019, Ren Zhengfei said in an interview with the media: "Our family is still using Apple mobile phones. Apple’s ecology is very good. I also sent them Apple computers when my family went abroad. We can’t narrowly think that Aihua is just a mobile phone." This reflects his open attitude towards technology and market competition and his rational understanding of patriotism.

You said I was patriotic, and I immediately took over this banner. Began to smuggle goods and sell products. You think you can go downstream, but you can also overturn the boat. Lessons from the past are too numerous to mention.

This is not an impromptu expression of Ren Zhengfei in the interview, but a thoughtful strategic thinking of public relations.

On September 29, 2018, at the report meeting of Huawei’s public relations strategy outline, he specifically mentioned:

The basic principles and boundaries of public relations should be made clear, such as "We can’t get involved in nationalism, class conflicts, religious issues, geopolitics, and taking sides"-Ren Zhengfei | "From the crystallization of human civilization, find the key to solving world problems"

This involves the next point:

3. Don’t deviate from the main line of organizational strategy communication, but make a hole.

The image that the brand wants to create and the road it wants to take is A, and the image and road that the public likes is B. A and b sometimes converge. However, the brand should have firm and clear judgment, and don’t be caught in the torrent of public will.

Brand, even if it is only a clear stream, should firmly scour its own riverbed and estuary. If you find yourself included in the torrent of public will, you must find a new way and fight your way out.

Crisis narrative is a branch story of organizational strategy narrative.

The main story of the organization is the strategic communication of the organization and brand, and the double-track story is the product story, founder story, employer story, financial story and ESG story.

The side story is an affair that has escaped from the wall, an unintentional work that has to be done, and an incident that has been covered up in every way. If the sideline story and offside become the main story of the organization, it is a deviation from the strategic main line, and the consequences are: consuming organizational resources and affecting public cognition.

Crisis stories, which are inseparable from the strategic main line, are strategic planning of crisis communication.

If the sidelights and irrelevant facts are not on the main line of organizational strategic communication, they will be cut off or not responded. This is also what Huawei advocates, that is, "making a hole", concentrating superior resources on the main channel and not consuming resources on non-critical paths.

Of course, some people will ask, can you still do business when the traffic fades? What do you think?

This article comes from WeChat WeChat official account:Xueyou solves the crisis (ID: xueyouchu), author: Chu Xueyou

appear

This season’s global fashion collection successfully displayed five talented designers, who aroused the essence of tradition. We are honored to announce the success of the following international designers: [unusual], Saint Jesus, Carlton Jones, Saral Zens and Blue Tamburin.

[unusual] shows "wasted youth", which means wasted spring. Describe a restless state of mind through the process of spring formation. The 19-year-old designer is aware of the difficulties in communication and misunderstanding, so [unusual] speaks for creative people and children who are not good at expressing themselves. Every time I watch it, I feel that it has a story worth knowing.

Saint Jesus’ new series "BRVNO" swept the tide. The designer was inspired by her hometown of Chile, which inspired the essence of the series’ case matching and overall concept display. Carlton Jones’s series is based on the theme of praising life. Bright colors and neutrality are the perfect transition from pleasant beaches to noisy streets.

Carlton Jones perfectly balances the contrast between Qingming and today’s digital age, and combines technology and printing to create a fascinating aesthetic feeling. Accessories are provided by Laruicci Jessica Rich, Linus and Joy Kim.

Saral Zens flamboyantly displayed their sculptural clothing collection. Saral Liu and Denny Zens focus on the simple art of deconstruction, weaving the details of China in irregular tailoring, which deeply embodies the shield feeling that children want to escape from Sex and the City but enjoy a comfortable life.

The design of Blue Tamburin brings a new feeling to the classic style, because the matching of this series is to turn the runway into dark blue. Designers have integrated uniqueness, self-expression and reason into their designs. As shown in the figure, Blue Tamburin introduced a new case to verify and prove the ownership of modulated fashion products by applying ?NFT technology (alternative token) in its jacket.

Inheritance of the future

The platform of global fashion collection brings creative designers from all over the world. The group produces fashion shows in different fashion capitals, aiming at accelerating the global development of designers, increasing their international media visibility and opening up new markets.

This season’s global fashion collection successfully displayed four talented designers, who aroused the essence of tradition. We are honored to announce the success of the following international designers: Ay Lelum, C’est D, CEDIM and Irene De LaVega.

First on the runway is the pioneer of global fashion collection (the inheritance of the future)-designer Ay Lelum. Sister designers came out of the flame of suffering in generate to show their latest collection: "Steqeeye". Create history through textiles, art and music. Ay Lelum’s wonderful performance surprised all the audience present.

C’EST D broke the stereotype of children’s figure through a strong exhibition about the positive energy and inclusiveness of figure. Doyeon, the designer of C’EST D, reminds us that fashion is expression, and we are full of faith in our skin. This series emphasizes making interesting palettes and bringing bright soft colors. This lively and innovative clothing series is often made, showing the "choice" that this industry lacks.

The series "Thoughts of Our Generation" displayed by CEDIM School of Design perfectly controlled the runway. The carefully selected students Alexa, Alexa, Anapaula, Carolina, Lorena, Daniela and Valeria jointly created an unforgettable stage. From bright colors to attractive outlines, CEDIM’s design has broken through the boundaries of reality.

Irene De La Vega’s latest evening dress collection "Renacer" (meaning "heavy") shines brightly on the stage. Inspired by nature and the surrounding environment, Irene??’s bold personality brings a sexualized feeling to the runway. This series aims to create unique and high-class works, which are based on vivid colors, ruffles, lace, corsets and transparent materials to revive fashion. Irene’s goal is to fill the outline of sexual pairs with letters.

　　Reference message networkReported on February 19 Today is the rain in the solar terms in China, and it is also the last important festival in the Spring Festival customs — — Lantern Festival.

　　In June 2008, the Lantern Festival was selected as a national intangible cultural heritage. This traditional festival celebrated by China people has attracted worldwide attention.

　　So, what is the China Lantern Festival in the eyes of foreign media? With this question, Xiao Bian put down the dumplings in his hand and opened the old newspaper of Reference News. While looking for foreign media reports on the Lantern Festival, he felt all kinds of changes and invariants in the development of the times … …

　　In 2006, the online edition of The Times published an article entitled "Every household adheres to the ancient custom of eating Yuanxiao", which recorded the Lantern Festival time of a family in Beijing:

　　"Wang wrapped in thick cotton-padded clothes and his mother stood in line for half an hour in the cold just to buy a bag of old brand Yuanxiao. The mother said: ‘ Such hard work is worth it. You have to eat Yuanxiao today, because it is a symbol of family reunion. ’”

　　The word "stick to it" in the title of this article impressed Xiaobian. Why should we "stick to it" when eating Yuanxiao?

　　Combined with the social background at that time, this problem is not difficult to understand. At that time, foreign festivals, commonly known as "foreign festivals", began to occupy a place in the lives of ordinary people in China, and even triggered a query that "traditional festivals are no match for foreign festivals".

　　The most typical ones are Valentine’s Day and Lantern Festival. A "foreign festival", a traditional festival, is very close to each other every year: for example, the Lantern Festival is the second day of Valentine’s Day in 2003, and there is only one day between Lantern Festival and Valentine’s Day in 2006. The closeness of the two festivals made the topic of sticking to traditional festivals more prominent.

　　For example, in an AFP article entitled "China people celebrate Valentine’s Day and Lantern Festival successively" in 2003, it was mentioned that China people celebrated Valentine’s Day with double joy this year, because people could celebrate the traditional Lantern Festival after Valentine’s Day at the same time.

　　The media said that "since opening to the outside world, China has been more and more keen on Valentine’s Day". Although February 15th (Saturday) was the Lantern Festival that year, many people hung lanterns on the evening of 14th (Friday) to celebrate Valentine’s Day and Lantern Festival at the same time.

　　After a lapse of three years, the Financial Times in 2006 also celebrated the "Foreign Festival" with "China in vogue"? It is reported that although China today is more confident and tolerant, not all China people are happy or optimistic about the fashion change of "foreign festivals" for young people. The newspaper mentioned a China person who rightly said: "Even if Valentine’s Day and Lantern Festival in the West are close this year, it can’t make ‘ Lover’s mood ’ Squeeze ‘ Celebrate the whole world and have fun with the people ’ The cultural connotation. "

　　Today, 15 years later, when we look at the reports at that time, we may not feel so strongly about this topic. In Xiaobian’s view, even though China people have become accustomed to some "foreign festivals", their enthusiasm for traditional festivals such as the Lantern Festival has not diminished at all.

　　Moreover, it has been proved that the traditional Lantern Festival custom has not faded with the progress of the times.

　　In 2013, united press international reported that in Pingyao, Shanxi Province, every household hung red lanterns and set off fireworks to celebrate the Lantern Festival.

　　Sarah brown, an Australian tourist, said, "We came to Pingyao from Beijing and felt the different atmosphere of the Lantern Festival. The atmosphere in Pingyao is more cheerful. It’s easy to get separated from friends in such a bustling street … … We feel the charm of the China Lunar New Year. "

　　At that time, AFP reporters came to Nuanquan Town, Hebei Province, and recorded the local people’s way of ending the Lunar New Year with a unique "Da Shu Hua Show" performance.

　　According to the report, this way of celebrating Lantern Festival, invented more than 300 years ago, is one of many ancient folk activities in China that have been restored in recent decades.

On the evening of February 5, 2019, folk artists performed "Da Shu Hua Show" at the Asia-Pacific Temple Fair in zunhua city, Hebei Province. (Xinhua News Agency)

　　AFP reporter recorded the process of the performance: the master who performed "Da Shu Hua Show" only "equipped" the straw hat and protective glasses. They scooped molten iron out of the bucket and splashed it on a brick wall. The iron flowers splashed on the brick wall, which was very spectacular.

　　According to the report, this spectacular scene caused deafening cheers from the audience in Wenquan Town. Wenquan Town is only a few hours’ drive from Beijing. In order to promote the development of tourism, Wenquan Town resumed this folk activity with a history of hundreds of years.

　　Of course, with the restoration of traditional folk customs, the way to celebrate the Lantern Festival is also changing in another way.

　　In a report in 2017, the online reporter of Hong Kong Asia Times mentioned that when the Lantern Festival was held in Changzhou, Jiangsu Province in 2016, there was a beautiful electronic light show at the local Chinese Dinosaur Park, but it was not a traditional lantern, and of course there were no riddles.

　　Spain’s Effie also noticed a new way to celebrate the Lantern Festival. The agency reported in 2016 that in order to celebrate the Lantern Festival, many people visited the Longqingxia Ice Lantern Art Festival in Yanqing District, Beijing. As one of the competition areas of Beijing 2022 Winter Olympics, many ice sculptures at the festival are sports-oriented.

　　Mr. Jiang, a tourist, came here with his family for the holiday. He said that although these ice sculptures are a little far from the traditional Lantern Festival celebration elements, he feels: "We should keep pace with the times, and these are very special." Mr. Jiang said: "Of course, this is not a traditional way to celebrate, but we like it very much, and the children are also very interested in ice sculptures", especially the ice sculptures with the theme of the 2020 Olympic Games.

　　"With the development of economy and society, China people’s Chinese New Year activities are gradually changing to a more modern form." Effie commented.

　　Of course, the Effie reporter also noticed that in Zhangjiakou, Hebei Province, not far from Beijing, the celebration activities are much more traditional. Besides singing and dancing in traditional costumes, there are also traditional folk activities such as walking on stilts.

　　In short, Xiao Bian believes that both adhering to the traditional customs and exploring the modern ways of celebrating the Lantern Festival express China people’s persistence and love for the traditional festivals.

As the Lantern Festival approaches in 2019, many activities such as Dragon Lantern Festival and Dragon Lantern Show are held in Guizhou Province to celebrate the Lantern Festival and the Spring Festival. (Xinhua News Agency)

　
Three leading roles

Actor and Li


Xu Wenxuan

Interview with the film’s creator: boasting that the most scary Chinese film guarantees no jokes.　　 [Click to watch the Interview Atlas]

　　　 Movie network news(Photo/Yang Nan/Theway) The film "Don’t Look in the Mirror in the Midnight", which is exclusively copyrighted by Movie Network, was released on June 14th. When the leading actor, Li, Zhang Junhan and Vicki Xu were interviewed by Movie Network, they all started to accuse the director of recalling the crimes they suffered during the filming. In the environment of minus 10 degrees, actresses need to wear cheongsam for filming, and they also need to eat popsicles to prevent them from being angry when speaking.

　　　 The story of "Don’t Look in the Mirror in the Midnight" originated from folklore. Sitting in front of the mirror and peeling an apple at midnight, you can see the supernatural phenomenon in the mirror as long as the apple skin keeps on. The five protagonists in the film came to Witch Town because they wanted to solve the mystery in the mirror, and they met bizarre events and died tragically. In the end, only the heroine was left to solve the mystery. heroineMaggie LeeShe is a young model, first hero.Kenny Kwan W. Jr.He is also a Hong Kong actor. Both of them play husband and wife in the film, and they also suffer a lot.

"Don’t look in the mirror in the middle of the night" sexy girl poster

Director Chaoyang Niu.

"Looking in the mirror" is scary with tricks.

　　　 Chaoyang Niu has made many MVs before. His last film was a thriller, and his reputation was quite bad. This time, he still challenged similar films. He said that he definitely learned from his experience.

　　　 Movie Network: The director’s last work "Someone under the Bed" is a thriller. Do you have a special liking for this theme?

　　　 Chaoyang Niu: It’s because the last film was a thriller that I want to continue filming this time to make up for some regrets. The audience made a lot of criticisms in the last film "There is someone under the bed", and I made some improvements to these criticisms, all of which were improved in this film "Don’t look in the mirror in the middle of the night".

　　　 Movie Network: What did you mainly do?improve?

　　　 Chaoyang Niu: Mainly in three aspects. First, the audience thinks that "There is someone under the bed" is not scary enough. This time, we are just thinking about the horror of the law. I think at least in domestic films, this play is the most scary; Second, the audience felt that there were more laughter, and there should be no laughter this time. We invited the audience to watch the film and no one would laugh. The third is that the last suspense was announced too early, and we felt bored when we saw the middle. This time, we kept the suspense until the last second, and we didn’t know the ins and outs of the story until we finished reading it.

　　　 Movie Network: Many people think that thrillers are actually mysterious. Is this drama scary enough?

　　　 Chaoyang Niu: At the beginning, we designed 50 scary spots, including more than 20 carefully carved ones. Moreover, within the framework of the story, there are scary places in the plot. The audience has seen many scary movies and there are all kinds of scary scenes. It is not easy to make the audience tremble.

　　　 Movie Network: NowThe basic reputation of thrillers is not good.How did you avoid it?

　　　 Chaoyang Niu: Yes, this is what all thriller directors should strive for. So far, mainland thrillers have not won a good reputation. I hope this play can become the first one.

　　　 Movie Network: Let the director estimate the box office.

　　　 Chaoyang Niu: I won’t make an estimate. Let’s leave it to the market, because there must be some high films and some low films at the box office. I believe our play will have a good box office.

Next page: filming is cold and suffering.

Recently, in order to promote the rapid recovery of Shanghai’s economy and provide consumers with higher quality takeaway services, Meituan takeaway and 500 high -quality supply brands, including 300 must -list the city’s must -order brands, and jointly linked by multi -category and multi -business formats In the form of a quality meal carnival in Shanghai. During the event, each person can receive a maximum of 1,000 yuan consumer coupons per day, allowing consumers to enjoy a affordable, delicious and rich quality meal.

Multi -category consumer coupons, catering brands are online, open high -quality carnival feast

From June 18th to July 3rd, users log in to the "Meituan Takeaway" or "Meituan" APP, search for "takeaway consumer coupons" to enter the event page. In the "Coupon Receive Zone", users can receive three quality food consumer coupons of "over 60 yuan minus 10 yuan", "over 80 yuan minus 15 yuan", "over 100 yuan minus 20 yuan"; in addition, users can still use the same page, which can also Receive different types of consumer vouchers such as category coupons, brand coupons, and quality daily life coupons, which can receive a maximum of 1,000 yuan per day. Among them, the popular coffee milk tea consumer coupons, "less than 25 yuan minus 7 yuan", "less than 40 yuan minus 20 yuan", "less than 99 yuan minus 30 yuan", the number is limited, first come first served.

It should be noted that the same user ID is limited to the same value consumption coupon. The coupons cannot be used, but it can be superimposed with other preferential activities of the platform or merchant.

In addition to the rich and diverse quality consumer coupons, Meituan takeaway also links Cai Lan’s snacks, Xiao Yang Shengzheng, Lao Shengchang, Red Armor, KFC, Starbucks, TIMS, Manner, Ruixing Coffee, Hi Tea and other high -quality brands. Bring a rich quality meal. The hot air’s raw fried buns, the delicious soup, the delicious flavor, the spicy and delicious crayfish, etc., can be sent to the user through the takeaway, with a variety of fancy milk tea and coffee, so that many Shanghai citizens who have been in home for a long time to live in their homes tolerate the forbearance I ca n’t hold the index finger, and I place an order to buy.

"Since I received a 80-15 consumer coupon on Meituan, I have been thinking about how to use it. As a result, the child said that I want to eat soup bags. Of course, the first choice for Lao Shengchang," Ms. Wu, who lives in Minhang District, Shanghai, opened Mei The group takeaway said, "Fresh meat soup bag, crab powder soup bag, shiitake mushroom snow bamboo shoot noodles, green onion grilled rows of egg noodles, plus refreshing small dishes, almost a family’s dinner is enough, very affordable"

The city’s must -order brand has joined, so you can enjoy high -quality takeaway without leaving the house

It is worth mentioning that 300 must -list brands in the city also participated in this quality meal carnival. This gang, Cantonese cuisine, Beijing cuisine, French cuisine, Japanese cuisine, Mexican cuisine, Brazilian cuisine and other domestic and foreign cuisine are available. Pujianghui and Jingxihui and other high -end catering are also among them. These high -quality brands are launched by the "Single Meal" of "Small Little Persons" characteristics of takeaway, allowing users to enjoy high -quality food products at more cost -effective prices, setting off a new climax of the upgrading of catering experience.

It is understood that Meituan takeaway in Shanghai’s first nationwide "city must -order list", according to the consumer takeaway dining experience, taste, evaluation, quality and other comprehensive dimensions, set up a batch of restaurants, and then well -known old chefs, chefs, and chefs, and chefs, and chefs, chefs, and chefs, and chefs, chefs, and chefs, and chefs, chefs, and chefs, and chefs, chefs, and chefs, and chefs, and chefs, chefs, and chefs, and chefs, and chefs, and chefs, chefs, and chefs, and chefs, and chefs, chefs, and chefs, and chefs, and chefs, and chefs, and chefs, chefs, and chefs, and chefs. Cooking cuisine master, gourmet enthusiasts and other local experts composed of local experts composed of compulsory list review committees. They are anonymous to try as an ordinary consumer. From the perspective of dishes taste, takeaway services, etc. The evaluation, eventually selected the most quality TOP300 catering brands in the local area.

Not only that, the "Cast City Must -Point List" has also greatly expanded the service scope and depth of quality meal and carnival through the design of "visibility" and the farthest city distribution service, which helps more users. You can enjoy high -quality cuisine throughout the city without leaving home.

With the introduction of the "Shanghai Municipality Accelerating Economic Recovery and Revitalizing Action Plan", the resumed market has become the top priority of the current stage of the catering industry. Jin Peihua, deputy secretary -general of the Shanghai Catering Culinary Industry Association, said that in the environment of Shanghai’s economic recovery and boost, Meituan takeaway launching a quality meal carnival will effectively boost the consumption confidence in Shanghai’s catering industry, drive and form new consumption hotspots, and form a new consumption hotspot. While stimulating the enthusiasm for consumption of Shanghai citizens, it has promoted the high -quality development of the Shanghai takeaway industry.