introduction

Introduction

Production qualification, can’t sleepy Xiaomi. However, the sudden public opinion has brought more trouble to Xiaomi Automobile.

Author Zhang Zhidong

Editor-in-Chief Cui Liwen

Editor Jin Penghui

The year of 2023 is undoubtedly a very noisy year for China’s new energy automobile industry. And the noise of this market will never stop.

Looking back at the beginning of this year, just as all new energy automobile brands tried to cope with the decline of state subsidies by raising prices, Tesla and BYD did the opposite and set off a vigorous price war and price reduction tide.

At the moment, the market public opinion is changing, "If you don’t cut the price, you will cut the leek", "If you sell it so expensive, you will die" and "The party will win forever", and so on. Even today, the fierce power of public opinion is always confirmed.

The market environment often affects the trend of 80% of the industry, and now, at least this year, "selling cars at a reduced price" is the mainstream of the market. The good news is that Xiaomi, the "latecomer", perfectly avoided the price war of killing and killing.

In fact, as the last venture in which Lei Jun gambled on all his reputations, the importance of Xiaomi Automobile will inevitably be no less than that of Xiaomi’s mobile phone business. It is also this well-known key that brings more constraints to Xiaomi Automobile.

Xiaomi, who knows the way of marketing, certainly understands the horror of public opinion. Therefore, last year, Lei Jun publicly stated that "no more rumors" would only be officially announced at the necessary nodes.

However, the tree wants to be quiet, but the wind does not stop. Since the beginning of this year, Xiaomi Automobile has been caught by public opinion, which is really powerful. Forced, Xiaomi Auto can only "set things right" a little bit.

It is not difficult to predict that the new energy vehicle market will be "involuted" in by going up one flight of stairs by the time Xiaomi goes on the market next year. At that time, the cards of powerful new brands such as Wei Xiaoli will emerge in an endless stream, even not only limited to ideal pure electricity, Weilai price reduction, and Tucki’s life-and-death battle …

For Xiaomi Automobile, the more difficult problem is that consumers’ brand awareness of Xiaomi Automobile has generated an inherent impression that Xiaomi Automobile can only take the road of cost performance. On this basis, coupled with the biased propaganda of the public opinion field, the "first battle" of Xiaomi Automobile has entered the level of difficulty in hell.

Production qualification, trapped millet.

Although a lot of information shows that the uncertainty of Xiaomi automobile at this time is more around the four characters of "production qualification". But what is certain is that there will be no problem with the production qualification of Xiaomi Automobile.

Even if the recent application for cancellation of Baowo Automobile’s production qualification has caused a great uproar, it is likely to promote Xiaomi Automobile to go further from the production qualification, rather than "bad".

Tracing back to the source, the reason why the cancellation of Beijing Baowo’s production qualification is related to Xiaomi Automobile is related to some previous rumors. It is rumored that Xiaomi Automobile will undertake the production qualification of Beijing Baowo through acquisition. And behind it is the Beijing government’s help, in order to clean up non-performing assets.

However, who would have thought that the expected big acquisition did not appear, so that after the cancellation of Beijing Baowo’s production qualification application, whether Xiaomi Automobile can be mass-produced on time has once again become one of the hot events in people’s spare time.

Don’t worry, in fact, this is not a bad thing.

For Xiaomi Auto, not buying Beijing Baowo means that it doesn’t have to bear the debt problem that it keeps cutting and returning chaos, which can avoid many "hidden thunder". Moreover, the production qualification of Beijing Baowo was cancelled, which can also be regarded as "making room" for Xiaomi Automobile.

According to Order No.22 of the National Development and Reform Commission’s Regulations on Investment Management of Automobile Industry, the new qualification of new energy vehicles needs to consider whether the newly-built provinces meet a series of requirements such as whether the utilization rate of automobile production capacity in the province exceeds the national average level, whether the new projects have reached the outline, what types of new projects are, and project shareholders, project products, project research and development capabilities, etc.

From this point of view, the cancellation of Beiqi Baowo’s production qualification is really helpful to indirectly improve the utilization rate of Beijing’s automobile production capacity, thus paving the way for Xiaomi’s production qualification. As for other relevant access conditions, Xiaomi Automobile has the backing of the whole Xiaomi Group and is fully capable of coping with it.

However, what needs to be mentioned here is that the original Decree No.22 has delegated power to the provinces, and the provincial development and reform commissions can approve new projects. However, the market has changed, and the National Development and Reform Commission (NDRC) has taken back its power. Therefore, it finally evolved into that it is still necessary to obtain the approval of the NDRC before it is possible to build a new energy vehicle qualification.

Of course, it is worth noting that the automobile production qualification of the National Development and Reform Commission is only the first step. Later, it needs to go through the factory access of the Ministry of Industry and Information Technology and the new product access, in order to truly obtain the automobile announcement qualification and realize the sale of cars. As for the lessons from the past, the self-guided traveler who fell before dawn probably lost this step in the audit of the Ministry of Industry and Information Technology.

So, will Xiaomi be an exception?

You know, Xiaomi’s car factory in Beijing is nearing completion, and the cost is not generally large. The huge capital investment implies that this huge gamble belonging to Lei Jun must have more hidden weights. As for the production qualification problem that everyone has been talking about, Xiaomi can’t be trapped. Because, the words of netizens have explained everything-

"Beijing Special Approval".

Public opinion kidnapped Lei Jun.

Since production qualification is not a problem, what is? The actual situation shows that the value concept kidnapped by public opinion is the most difficult place to trap Xiaomi’s hands and feet. After all, Lei Jun, who has come all the way, is most particular about "following the trend".

Not long ago, a "busybody" netizen asked Xiao Ai, "How much is the price of Xiaomi car?" , so I got this reply:

1. The price of the standard version of Xiaomi Automobile is 149,900 yuan, and the rear drive single motor configuration, WLTC battery life is 800 kilometers;

2. pro version of Xiaomi car is priced at 179,900 yuan, equipped with four-wheel drive dual motors, and WLTC has a battery life of about 700 kilometers.

As soon as the news came out, netizens rushed in. Based on Xiaomi’s consistent "cost-effective" style of play, coupled with the poor power configuration, endurance, price, etc., relevant public opinion quickly fermented, even to the point where Xiaomi officials had to personally dismiss rumors.

Then the question is coming. Why did Xiaomi official suddenly become so sensitive to this public opinion? The reason is very simple. To some extent, the price of a car is equivalent to the positioning of the brand.

When everyone was shouting 99,900 yuan for Xiaomi car, people’s expectations for Xiaomi car were pulled into this price range. When the expectations given to consumers are higher and the prices are lower, then when it comes to mass production and listing, it is likely that the disappointment will be greater.

Therefore, it is not an exaggeration to say that Xiaomi automobile was "killed" at this time.

Looking back, when Xiaomi Automobile was exposed for sale for 260,000 yuan, it also triggered a wide discussion in the market. At that time, the cost of power batteries was high, and all kinds of uncertainties came to the fore. Therefore, it is not surprising that the price of 260,000 was linked with Xiaomi Automobile’s idea of taking a high-end route.

But the problem is that the voting data collected by Lei Jun personally before, the Xiaomi car "within 100,000", is what everyone expects.

When consumers think that Xiaomi cars should only be sold within 100,000 yuan; Because it is millet, it should be able to do a good job in the supply chain, reduce costs and increase efficiency; Xiaomi car, certainly can’t do high-end … Such prejudice is the real mountain.

To take a step back, "user-centered" is not empty talk, but is Xiaomi really going to be led by public opinion? In fact, there are not many roads left for Xiaomi in the huge new energy vehicle market, which are nothing more than three:

First, a road to black, adhere to their own high-end route, regardless of market public opinion; Second, bow to market public opinion, product configuration is reduced and then reduced, and a car of 99,900 yuan is made as much as possible; Third, give consideration to both, adopt the strategy of "having more children and fighting", lay out two routes of high cost performance and high end, and launch two products with large separation at the same time.

In January of this year, Lei Jun wrote in a letter to all employees of the Group: 2023 is a year for Xiaomi to start a new development cycle, and when a series of profound changes enter the deep water area, the Group is on the threshold of a brand-new hall and the starting line of a brand-new stage.

At this moment, it is already halfway through 2023, but Xiaomi Automobile is being "kidnapped" by public opinion.

It is also necessary to discuss whether Xiaomi car is late to enter the market. Or consider what involution market Xiaomi car depends on? The question that must be considered here is: In such a biased public opinion field, does Xiaomi Automobile still have a chance to break through? Do Xiaomi cars that have been kidnapped still need to follow the trend? How can Xiaomi Automobile change its inherent image and reshape its value?

Maybe the market will give the answer eventually, but time is running out.

｜Zhang Zhidong｜

What a great writer,

It’s just writing your own one-sided.

THE END

Micro Signal | ｜iAUTO2010

On March 31st, Lei Jun, Chairman of Xiaomi Group, released Weibo, saying that during the initial edition ordering process, we identified and intercepted some abnormal orders and scalper orders, so we will start the second round of additional sales. Special instructions are as follows:

1. The deposit is 20,000 yuan, and the order will be locked as soon as it is settled; Users who have made a non-founding version can also participate in this round of sales. After making a successful decision, the original order can be converted into a founding version.

2. This round of ordering also enjoys the same luxury car purchase rights of up to 31,000 yuan on the night of March 28th.

On the evening of March 28th, SU7, the first product of Xiaomi Automobile, was officially launched. 24 hours after listing, it reached 88,898 sets. By the afternoon of March 30th, the number of orders locked had reached 20,000.　

Li Xiaoshuang, vice president of Xiaomi Automobile, responded to the recent storm.

On the same day, Li Xiaoshuang, vice president of Xiaomi Automobile, released a Weibo saying that behind many phenomena of stirring public opinion in the name of rice flour, some malicious people have been picking on right and wrong. Someone is openly distributing a commercial list to KOL to discredit Xiaomi SU7. These behaviors are really disgusting. The company has initially grasped some evidence and will resolutely pursue its legal responsibility.

At the same time, Xiaomi Auto was complained by netizens that the deposit of 5,000 yuan could not be refunded, which also caused widespread concern.

In response, Xiaomi responded that there is no reason to refund the deposit within 7 days. After more than 7 days, the vehicle configuration will be automatically locked, and consumers can also actively lock the configuration in advance. Once the order is locked, the vehicle will enter the production stage, the configuration can no longer be modified, and the deposit will not be refunded..In addition, the original version of the existing car configuration has been locked, and consumers will lock the order after paying a deposit of 20,000 yuan.

　　Reference message networkReported on February 19 Today is the rain in the solar terms in China, and it is also the last important festival in the Spring Festival customs — — Lantern Festival.

　　In June 2008, the Lantern Festival was selected as a national intangible cultural heritage. This traditional festival celebrated by China people has attracted worldwide attention.

　　So, what is the China Lantern Festival in the eyes of foreign media? With this question, Xiao Bian put down the dumplings in his hand and opened the old newspaper of Reference News. While looking for foreign media reports on the Lantern Festival, he felt all kinds of changes and invariants in the development of the times … …

　　In 2006, the online edition of The Times published an article entitled "Every household adheres to the ancient custom of eating Yuanxiao", which recorded the Lantern Festival time of a family in Beijing:

　　"Wang wrapped in thick cotton-padded clothes and his mother stood in line for half an hour in the cold just to buy a bag of old brand Yuanxiao. The mother said: ‘ Such hard work is worth it. You have to eat Yuanxiao today, because it is a symbol of family reunion. ’”

　　The word "stick to it" in the title of this article impressed Xiaobian. Why should we "stick to it" when eating Yuanxiao?

　　Combined with the social background at that time, this problem is not difficult to understand. At that time, foreign festivals, commonly known as "foreign festivals", began to occupy a place in the lives of ordinary people in China, and even triggered a query that "traditional festivals are no match for foreign festivals".

　　The most typical ones are Valentine’s Day and Lantern Festival. A "foreign festival", a traditional festival, is very close to each other every year: for example, the Lantern Festival is the second day of Valentine’s Day in 2003, and there is only one day between Lantern Festival and Valentine’s Day in 2006. The closeness of the two festivals made the topic of sticking to traditional festivals more prominent.

　　For example, in an AFP article entitled "China people celebrate Valentine’s Day and Lantern Festival successively" in 2003, it was mentioned that China people celebrated Valentine’s Day with double joy this year, because people could celebrate the traditional Lantern Festival after Valentine’s Day at the same time.

　　The media said that "since opening to the outside world, China has been more and more keen on Valentine’s Day". Although February 15th (Saturday) was the Lantern Festival that year, many people hung lanterns on the evening of 14th (Friday) to celebrate Valentine’s Day and Lantern Festival at the same time.

　　After a lapse of three years, the Financial Times in 2006 also celebrated the "Foreign Festival" with "China in vogue"? It is reported that although China today is more confident and tolerant, not all China people are happy or optimistic about the fashion change of "foreign festivals" for young people. The newspaper mentioned a China person who rightly said: "Even if Valentine’s Day and Lantern Festival in the West are close this year, it can’t make ‘ Lover’s mood ’ Squeeze ‘ Celebrate the whole world and have fun with the people ’ The cultural connotation. "

　　Today, 15 years later, when we look at the reports at that time, we may not feel so strongly about this topic. In Xiaobian’s view, even though China people have become accustomed to some "foreign festivals", their enthusiasm for traditional festivals such as the Lantern Festival has not diminished at all.

　　Moreover, it has been proved that the traditional Lantern Festival custom has not faded with the progress of the times.

　　In 2013, united press international reported that in Pingyao, Shanxi Province, every household hung red lanterns and set off fireworks to celebrate the Lantern Festival.

　　Sarah brown, an Australian tourist, said, "We came to Pingyao from Beijing and felt the different atmosphere of the Lantern Festival. The atmosphere in Pingyao is more cheerful. It’s easy to get separated from friends in such a bustling street … … We feel the charm of the China Lunar New Year. "

　　At that time, AFP reporters came to Nuanquan Town, Hebei Province, and recorded the local people’s way of ending the Lunar New Year with a unique "Da Shu Hua Show" performance.

　　According to the report, this way of celebrating Lantern Festival, invented more than 300 years ago, is one of many ancient folk activities in China that have been restored in recent decades.

On the evening of February 5, 2019, folk artists performed "Da Shu Hua Show" at the Asia-Pacific Temple Fair in zunhua city, Hebei Province. (Xinhua News Agency)

　　AFP reporter recorded the process of the performance: the master who performed "Da Shu Hua Show" only "equipped" the straw hat and protective glasses. They scooped molten iron out of the bucket and splashed it on a brick wall. The iron flowers splashed on the brick wall, which was very spectacular.

　　According to the report, this spectacular scene caused deafening cheers from the audience in Wenquan Town. Wenquan Town is only a few hours’ drive from Beijing. In order to promote the development of tourism, Wenquan Town resumed this folk activity with a history of hundreds of years.

　　Of course, with the restoration of traditional folk customs, the way to celebrate the Lantern Festival is also changing in another way.

　　In a report in 2017, the online reporter of Hong Kong Asia Times mentioned that when the Lantern Festival was held in Changzhou, Jiangsu Province in 2016, there was a beautiful electronic light show at the local Chinese Dinosaur Park, but it was not a traditional lantern, and of course there were no riddles.

　　Spain’s Effie also noticed a new way to celebrate the Lantern Festival. The agency reported in 2016 that in order to celebrate the Lantern Festival, many people visited the Longqingxia Ice Lantern Art Festival in Yanqing District, Beijing. As one of the competition areas of Beijing 2022 Winter Olympics, many ice sculptures at the festival are sports-oriented.

　　Mr. Jiang, a tourist, came here with his family for the holiday. He said that although these ice sculptures are a little far from the traditional Lantern Festival celebration elements, he feels: "We should keep pace with the times, and these are very special." Mr. Jiang said: "Of course, this is not a traditional way to celebrate, but we like it very much, and the children are also very interested in ice sculptures", especially the ice sculptures with the theme of the 2020 Olympic Games.

　　"With the development of economy and society, China people’s Chinese New Year activities are gradually changing to a more modern form." Effie commented.

　　Of course, the Effie reporter also noticed that in Zhangjiakou, Hebei Province, not far from Beijing, the celebration activities are much more traditional. Besides singing and dancing in traditional costumes, there are also traditional folk activities such as walking on stilts.

　　In short, Xiao Bian believes that both adhering to the traditional customs and exploring the modern ways of celebrating the Lantern Festival express China people’s persistence and love for the traditional festivals.

As the Lantern Festival approaches in 2019, many activities such as Dragon Lantern Festival and Dragon Lantern Show are held in Guizhou Province to celebrate the Lantern Festival and the Spring Festival. (Xinhua News Agency)

　　According to 21st century business herald, the reporter noted that the Tianjin Municipal People’s Government issued the "Proposal on Further Promoting the Construction of Financial Innovation Operation Demonstration Zone" on January 8. The plan points out the overall goal of the future in three time periods: in the next three years, it will continue to maintain the leading position in the financial leasing and commercial factoring industries in China, and at the same time create a number of financial agglomeration symbol areas with themes and characteristics. In the next five years, the added value of the financial industry will account for about 15% of the regional GDP, and the overall asset scale of leasing will reach 2.7 trillion yuan. The scale of leasing and disposal of aircraft, international shipping vessels and offshore platforms will remain above 80% in the whole country, and the total assets and factoring financing balance of the commercial factoring industry will remain the first in the country. In 2035, a world-class national leasing innovation demonstration zone and a national commercial factoring capital will be built in an all-round way, which will provide a practical sample for China’s characteristic financial development.

Xinhua News Agency, London, November 1st (Reporter Zhang Wei) Arsenal and Manchester United both lost to opponents from the same Premier League on the 1st, and missed the quarterfinals of the English League Cup.

Arsenal played against West Ham United in London on the same day, and fell behind in the first half because of White’s careless own goal. "Arsenal" coach arteta bluntly said after the game that the ball directly influenced the development direction of the game. Since then, Arsenal, which has an absolute advantage in possession of the ball, has never been able to make a breakthrough. On the contrary, Kaddos added another point five minutes after the West Ham United Easy Side, extending the lead to 2-0. In the 60th minute, Bowen hit a long-range shot outside the penalty area. It wasn’t until the final stoppage time that Arsenal were pulled back by substitute Odegard, and the score was fixed at 1-3.

On November 1st, Arsenal coach Arteta looked depressed after the game. Xinhua News Agency/Reuters

Manchester United, who just suffered a home defeat in the Manchester derby last weekend, continued to sink at Old Trafford. Against Newcastle United, they conceded two goals in a row in the first half. In the 60th minute, Willock got rid of the defense with the ball in the frontcourt and hit the door to help the Magpie achieve a 3-0 victory.

Newcastle, who lost to the "Red Devils" in the Carling Cup final last season, took revenge, and their quarter-final opponent will be Chelsea who beat Blackburn 2-0 on the same day.

In addition, Liverpool beat Bournemouth 2-1 with goals from Gakpo and Nunez, and the quarterfinals will face West Ham United.

It is said that exercise is good for health. Do you know what the best exercise is?

An authoritative medical magazine once published a study on sports, and the best sport is swing ball games! ! !

In this study involving 1.2 million people, 75 kinds of sports were identified. For the convenience of statistics, they divided these sports into eight categories: team sports, cycling, aerobic or gymnastics, running or jogging, recreational sports or others, winter sports or swimming pools, walking and others. This paper analyzes the influence of different sports on mental and physical health and draws this conclusion.

Not only found the best exercise, but also paid attention to the time of each exercise. The longer the exercise time, the better. The best duration is-between 45-60 minutes!

In terms of the length of time, the optimal duration of each exercise is between 45 and 60 minutes. Less than 45 minutes will weaken the effect, while more than 60 minutes will not only have no higher benefits, but also easily produce negative effects.

In terms of frequency, 3-5 days a week, once a day has the highest income. Of all sports, only the frequency of walking can be slightly higher, up to 6 times a week.

Why swing is the best exercise?

Swing can stimulate the shoulder muscles and the biceps brachii and triceps brachii, effectively enhancing the strength of the shoulder and arm muscles. In the process of fast moving, the whole body muscles need to be coordinated, especially the leg muscles will be effectively exercised.

At the same time, it promotes the brain to think quickly and nervously, and has the function of strengthening the brain; It can also make the eyes adjust their movements and promote the blood supply and metabolism of eyeball tissue.

Including badminton, tennis and other swing sports, it reduces all-cause mortality by 47% (referring to the mortality rate of all causes of death), all-cause mortality by 28% by swimming in the second place, and all-cause mortality by 27% by aerobic exercise in the third place.

Therefore, the swing ball game is the one that benefits both mentally and physically.

The golden sport of every age.

In fact, exercise is a kind of "prescription", there is the best exercise, and different age groups also have the most suitable way for them.

1-7 years old

swim

Children of this age are in a period of rapid development. Swimming can not only regulate the cardiopulmonary function, but also exercise physical coordination and lay a good physical foundation for children.

8-25 years old

ball games

At this age, ball games can improve reaction speed, cardiopulmonary endurance and contribute to muscle and bone development.

Children around the age of 10 can practice table tennis, badminton and other small ball sports to exercise their physical flexibility; When you are a little older, you can participate in competitive sports such as basketball and volleyball.

26-45 years old

Mountain climbing and jogging

At this stage, people are in the critical period of life and career climbing, and they are under great pressure, which is easy to induce chronic diseases. Mountain climbing and jogging can not only improve cardiopulmonary endurance, accelerate metabolism, but also relieve stress.

However, obese people and people with poor joints are not recommended to climb mountains often.

46-65 years old

Walking briskly and exercising strength.

The physical strength and muscle mass of people in this age group begin to decline, and exercise should be safe, simple and stable. Walking briskly can improve blood circulation and reduce body fat rate; Strength exercises such as squatting and lifting dumbbells can enhance muscle strength.

After the age of 65

Lunge exercise

This age group is in a period of physical decline, with accelerated muscle degeneration and easy to fall when walking. It is recommended to do more stability exercises, such as supine leg lifts and lunges. This movement should start with less intensity and proceed step by step.

Exercise prescription for special people

For special people, physical condition should be taken as a reference standard for choosing exercise, and people with chronic diseases may wish to choose exercise in this way.

one

hypertension

Patients with hypertension should choose a small amount and moderate amount of aerobic exercise, which may lead to a slight increase in blood pressure in the early stage, but after long-term persistence, the capillaries in the muscles expand and can also lower blood pressure by improving mood.

Recommended sports: Walking, jogging, Tai Ji Chuan, Qigong, swimming, cycling, fitness dancing, etc.

2

diabetes

Diabetes combined with flexibility, aerobic exercise and strength training can better control blood sugar. When exercising, you might as well do stretching exercises first, stretching your legs and twisting your hips, which can not only increase the flexibility of your whole body, but also prepare for a greater amount of exercise later.

Recommended exercise: walking, Tai Ji Chuan, self-made gymnastics aerobic exercise, consume excess fat in the body; Finally, you can do local strength exercises, such as lifting dumbbells.

three

heart disease

Generally speaking, the most suitable exercise for patients with heart disease is walking. It is best to walk on a flat road instead of climbing stairs. I started to exercise five days a week, twice a day, and gradually increased to exercise every day.

Whether the exercise intensity is appropriate can be estimated by heart rate during exercise. Generally speaking, the heart rate of young people after exercise reaches 150 times for 1 minute, and that of the elderly reaches 120 times for 1 minute, which can achieve safe and effective exercise intensity.

Walking along the blue coast of South France, Yuan Qi came across an antique motorcycle jacket, and Cui Jian’s music just sounded in his ear, so the old memories of old Beijing were passed on in the texture and texture of second-hand clothes. The creative director and founder of BUERLANGMA (RYZYORYUAN) believes that the concept of circular wardrobe can give sustainable responsibility and feelings to the whole fashion industry chain.

He shared this view at the "Forces of Fashion". It is reported that since 2016, the event has been held in London, new york and other places, and it has become an annual event in the fashion industry that brings together creative pioneers, artistic talents, industry elites and cutting-edge topics. This year’s agenda and discussion have added sustainable issues.

The concept of sustainability implied by ancient culture just responds to the waste of fashion design industry. According to the data of China Resources Comprehensive Utilization Association, about 26 million tons of old clothes are discarded every year, which is expected to reach 50 million tons by 2030, with a recycling rate of less than 1%. According to the report of The New York Times, about 15%-20% of the cloth in the production process of clothing is wasted because it has not been "actuarial" and designed, and countless discarded fabrics are finally thrown into landfills.

In this grand event, besides exploring the resource recycling model, the discussion around "sustainable fashion" has also contributed more views from different dimensions. An obvious trend is that "sustainability" is becoming one of the important labels of the whole fashion design industry.

"The use of second-hand clothing can prolong the service life of clothing, reduce the burden of consumption purchase and production for the society to a certain extent, and contribute to the rational allocation of resources and environmental protection. It is a sustainable market circulation model." A researcher from the energy group of an international environmental protection organization told Wall Street that this model reduced the negative externalities caused by commodities to the environment.

According to what Wall Street has learned, second-hand clothing is divided into different value types according to factors such as time and usage, among which retro clothing is the most representative. Retro is to lead the new fashion through the elements of the old times, while retro clothing refers to the presentation of design elements in a certain historical period in today’s clothing products, full of nostalgia and classic style; At the same time, it also represents a generally recognized product concept, that is, fashionable products with a certain style produced during the 1920s to 1980s, which are called "Vintage" and "antique".

This natural integration of fashion style and sustainable concept provides a model worthy of reference for sustainable fashion. At present, the restoration of ecological resources has become a hot topic, and the meaning of sustainable clothing design as an effective strategy to solve this problem has also expanded to a deeper distance.

"Different from the traditional clothing development and production mode, sustainable clothing design not only pursues the aesthetics and comfort of clothing, but also takes the benign development of ecological environment as the most basic purpose, carries out scientific design practice from a systematic and long-term perspective, reduces a large number of energy and resource consumption caused by overproduction and over-packaging, reduces the generation and discharge of a large number of pollutants such as waste water and waste during production and transportation, and highlights the value connotation of ecological environment in all links." An insider who has been tracking and observing the green transformation of the fashion industry for a long time told Wall Street what he saw and heard at the scene.

According to Mackenzie’s "The Fashion on Climate" report, taking textiles as an example, at present, less than 1% of textile waste is recycled to make new products. Therefore, as far as the current market share is concerned, the proportion of fashion sustainable goods is still not high, and many brands still have a lot of room for improvement in the research and development and application of sustainable materials.

GFA organization pointed out that based on the continuous improvement and maturity of technologies such as recycling, the fashion industry should achieve 80% recycling of resources in 2030, which will require enterprises to focus on exploring the resource recycling model and increase investment in new technologies such as recycling technology. On-the-spot view also believes that the effective link of fashion, natural resources and environmental protection will be the key to realize this responsible vision.

The definition of fashion industry by the United Nations Sustainable Fashion Alliance includes the whole process from the extraction of raw materials to the end of the product life cycle, which also includes the recycling elements of material reuse, repair/reuse and recycling.

Redesign of existing waste fabrics, such as "fabric recycling", changes the original appearance of fabrics through artistic design techniques such as folding, folding, weaving, shrinking and stacking, giving them a unique texture and texture, and innovative design concepts of carbon neutrality, such as green chemistry, green synthesis and plastic recycling, have also appeared in this brainstorming of fashion.

At the grand event, from the contemporary design of China in MARKGONG’s futuristic fashion, which was mentioned by actor Chen Bige, to the minimalism of modernism aesthetics that influenced Proenza Schouler, and the concern about the situation of multi-groups caused by a photo, it was shown that fashion, as an aesthetic or trend in a specific period, designed life from multiple dimensions-how to shape self-image and lifestyle. What kind of work and social circle to choose, or even what kind of values to follow, are closely related to the leading power of fashion culture.

However, academic research has found that under the background of post-epidemic era, the concept of consumption has been remolded, and the concept of environmental protection and spiritual needs have become its important value shift. Modern people pursue higher emotional needs such as beauty and fashion, show their individuality and seek green environmental protection. The design with the label of "temperature and feelings" can arouse emotional resonance, and the design thinking has changed from traditional material-oriented to emotional-oriented, and the material design has gradually changed to service-oriented design.

Sustainable design is a thinking mode that considers economic, environmental, moral and social issues in a balanced way. It is intended to think about design itself, guide and meet consumer demand, and it is a practical process of deep thinking on the relationship between human development and environmental issues and continuous seeking for change in the design field, emphasizing the organic combination of "man-machine-environment".

According to the analysis of on-site industry insiders, after accurately focusing and subdividing the audience, it should be an important value orientation of sustainable fashion to build the context of their emotional needs, and convey the spiritual and cultural value connotation through sustainable design symbols.When the designer indirectly conveys the sustainable ideas and intentions such as environmental protection, recycling and low-carbon life to the audience through "redesign", consumers reach the design ideas conveyed by the designer by understanding the "story" behind them, which then causes emotional resonance and precipitates unique culture and brand symbols.

This article is from Wall Street. Welcome to download the APP to see more.

Recently, some netizens asked at the "I Jinshan" WeChat public account of "I Jinshan" in the Jinshan District Rong Media Center, Shanghai, and asked: "Xiaobian, Xiaobian, 48 hours have passed, why hasn’t the community notified notification?"

In this regard, "I Jinshan" replied: "The region management and control investigation is a dynamic adjustment process, and it is not said that it will be automatically unblocked in the community in 48 hours. Only when all personnel in the region control the community have been detected twice within 48 hours, and the resultIt is normal. After the comprehensive research and judgment of the previous epidemic prevention and control department can be issued, the unblocking instruction can be issued. Once the nucleic acid test results in the region are controlled abnormal, the control time will be extended accordingly. "

"I Jinshan" added: "The number of nucleic acid detection has soared in the near future, and the test report time is relatively prolonged, which affects the time and control time. The current situation of the epidemic prevention and control is severe and complicated.The principle of less contact and less gathering "promotes home online office."