Names will accompany people through life. Before the arrival of a newborn, every parent will rack their brains to give their child a name with special meaning.

　　However, when we step into the network age, some groups of uncommon names are facing special difficulties. Because some surnames or first names are rare, they can’t be entered into the computer system, which causes inconvenience to their work and life, and finally they can only choose to change their names and surnames. There are also some surnames who choose to change their surnames because of the problem of modern pronunciation and fear of being laughed at.

　　Some ethnic culture researchers said that many uncommon names have their unique historical and cultural background, and should not be treated from a modern perspective, and they should be over-entertained. I hope that with the continuous progress of technology, uncommon words can be passed down and people with these special surnames and names have a sense of belonging and identity.

　　The original surname of the duck surname nià (Source: Network)

　　The bird clan changed their surname to duck because they could not enter "nià" on the computer.

　　Recently, a news that "the whole village collectively changed its surname to duck because the surname was too rare" blocked the hot search on the Internet, and many netizens tried to understand the story behind this special surname.

　　It is understood that these villagers are all Lisu people, who come from a village deep in the mountains of Yongsheng County, Lijiang City, Yunnan Province. Originally, the villagers’ surnames were "nià". This transliterated Chinese character consists of two parts, the upper part is missing a horizontal "bird" and the lower part is "A". For hundreds of years, people have been using the surname "nià" and passed it down by writing. But later, with the advent of the network information age, due to the inability to input and display the text in the computer system, villagers faced many inconveniences in applying for permits and traveling, so they had no choice but to change their surnames to "Duck".

　　Household registration information of villagers surnamed Ya (Source: Grain Rain Laboratory)

　　Under the influence of family culture, Li Zhufan, a Lisu nationality, has developed a strong interest in her own national culture since she was a child. Today, he is not only a national musician, but also a researcher of Lisu culture. He told Jimu journalists that Lisu people pay attention to clan culture and worship everything in nature, which is different from the hundred surnames of Han people. Among them, there are tiger clans and bear clans who believe in animals, and there are valley clans who believe in plants, and people with the surname "nià" are descendants of the bird clan, who worship flying birds. Because there is no word "nià" in the computer font, the villagers use "duck" instead of "nià" to meet the needs of modern life. According to Zhu Lifan’s understanding, the descendants of the bird clan, some of whom changed their surnames into finches or eagles, all continued their respect for birds.

　　"After the name nià was changed to a duck, it was really convenient in life, but it was a helpless move." Zhu Lifan said that many duck surnames still hope to change back to nià surnames, on the one hand, it can avoid the embarrassment of duck surnames pronunciation, on the other hand, it is also the inheritance of bird clan culture.

　　It is reported that in recent years, there are still many cases of being forced to change their surnames due to computer system reasons. According to public reports, there are hundreds of people in Gaozhuang Village, Heze, Shandong Province, whose surnames are "San (Shang) and (Xia)" (with the same pronunciation as "Shaanxi"). Because of the uncommon surnames, computer input methods can’t be typed, and some villagers have no choice but to take near-phonetic characters and change their surnames to "Xian" or "Xian".

　　Those who have "Gou" surnames are worried that their children will be laughed at and change their surnames.

　　It’s not just people with "nià" surnames who are troubled by uncommon surnames.

　　Jing Fang, a 33-year-old from Chongqing, was originally named Jing (pronounced gòu), but later, with the passage of time, she became a "Mi". When she was young, because the household registration system at that time could not recognize "Guo", she used "Gou" instead of "Guo", which was called "Gou Fang".

　　Genealogy of Jingfang Family (Source: Respondents)

　　However, this "Gou" also has a historical origin. Jingfang’s family tree clearly mentioned that due to historical reasons, the family name was "Jing". The anti-text beside "Gou" should be added, and only the sound of Gou should be removed. If you don’t add anti-text, you can only read the sound of Gou, don’t read gǒu, and don’t read J ǒ ng. Although it is pointed out in the genealogy that "Gou" should be the fourth sound when it is used as a surname, most people around Jingfang still pronounce it as G ǒ u. Because of the pronunciation of surnames, jìngfang naturally encountered a lot of embarrassment in her study and life. Later, slowly, when she introduced herself to the outside world, her name was no longer "Gou Fang" but "Jing Fang".

　　The trouble caused by the pronunciation of Gou surname is mainly reflected in the work. Jingfang now runs a cultural media company. In the company, the surname "Gou" also brings inconvenience to internal communication. Jingfang found that when employees have something to communicate with her, they are always afraid to call her "Gou boss". What worries Jing Fang even more is that she is afraid that when her young son introduces her surname to her classmates, she will be ridiculed and discriminated by her classmates, which will affect her physical and mental health. "I originally thought about giving my child my surname, but then I thought about it."

　　ID card before and after Jingfang changed her surname (Source: Respondent)

　　In June 2022, Jing Fang made up her mind to go to the local household registration department and apply for changing the surname of Gou to that of Jing. "The process of changing the surname is very smooth. The genealogy and the certificate issued by the hometown village will be done in a day or two." Jing Fang said that after she really changed her surname to Jing, she no longer explained too much that this surname should have been pronounced as gòu, but was called Ji ? ng.

　　There is also a surname of "chicken" because of pronunciation. According to China’s Complete Collection of Surnames and other documents, the surname of chicken is one of the four indigenous surnames in Foshan (namely, chicken, Tian, Bu and Lao), and it is also distributed in Shanghai and Yunnan. But the most concentrated place should be dongxing city, with more than 1,000 people surnamed Ji. As for the origin of the surname of chicken, most of the opinions agree that it evolved from the surname of Xi.

　　In 2017, the South China Morning Post reported that there are fewer and fewer people surnamed chicken. Dongxing city changed his surname from Ji to Xi, accounting for about one third of the whole family. The main reason is that he felt his surname was indecent after going out to study and working. As early as more than 10 years ago, this sense of crisis appeared in Guangdong — — Known as one of the "four indigenous surnames in Foshan", the chicken surname is rare in the local area.

　　The uncommon name group hopes that everyone will not misinterpret the original intention.

　　Some people change their surnames, and some people can’t enter them in the computer system because their names contain uncommon words, so they finally have no choice but to change their names.

　　An Cheng (a pseudonym) has a word chén in his original name, which consists of two parts, the left is "Cen" and the right is "Bird". This is the name his father chose after carefully reading the dictionary for a few days. Although full of his father’s ardent expectations, this uncommon word has caused him a lot of trouble.

　　Remote word chén (Source: Network)

　　"When I was a child, my ability to accept was slower than that of other children. The word" chén "was so complicated that I couldn’t write it for a long time. Students can’t read either. They only know the word bird, so they often make jokes. " In an cheng’s view, classmates and teachers can’t read it, so just correct it. However, when I print and post my name in the school score ranking, I am embarrassed. "Because the computer can’t type the word chén, it can only be divided into ‘ Cen ’ And ‘ Bird ’ Sometimes you don’t call your full name at all, just leave your last name. "

　　After entering high school in 2010, my father took An Cheng to the police station to change his name because he was worried that uncommon words would bring unnecessary trouble to the college entrance examination or future work. Since then, An Cheng has breathed a deep sigh of relief, and he no longer has to explain the pronunciation and origin of this uncommon word to strangers.

　　"Although more than ten years have passed, it is not easy to type this word in the computer. Many input methods still cannot be input, and only the public security household registration system can type it." An Cheng said that many rare words have their special meanings and cultures. I hope that strangers can understand them more after seeing them, and don’t misinterpret their original intention. "Of course, I also hope that the font library in the future will continue to expand, so as to avoid causing troubles and troubles to the people with rare words in their study and life."

　　As for Jing Fang, who has become a mother, she can’t get over the fact that adults call her original surname "gǒu". She said that her father in the countryside has never changed his surname, because the villagers don’t care and always call his father’s nickname. But now that I am going to the city, my name has a strong social attribute. If it is still pronounced as "gǒu", it will have a great influence. "Gou’s surname is no different from Zhao’s and wang xing’s. The reason why the former has become a joke for others is that the society has given this surname other meaning, which is a discrimination in people’s hearts."

　　Zhu Lifan, the above-mentioned researcher of Lisu culture, also believes that many uncommon names have their unique historical and cultural background, and should not be treated from a modern perspective and be over-entertained, but should learn more about the origin of their surnames. The cultures of ethnic minorities are all part of the Chinese culture. "I hope that the font in the future can accommodate more uncommon surnames, so that this culture can be passed down and people with these surnames can have a sense of belonging and identity."

　　At the closing ceremony of the 2008 Olympic Games, 18 districts and counties in Beijing will set off fireworks together to record this historic moment, so that gorgeous Beijing and happy Beijing will go down in history forever. The fireworks feast at the closing ceremony and the Bird’s Nest will surely become the focus of world attention. To this end, Xinhuanet specially invited Zhao Weiping, the general commander of the Bird’s Nest fireworks display, to introduce the related situation of the Bird’s Nest fireworks display at the closing ceremony.

Zhao Weiping, the general commander of the 2008 Olympic Games Bird’s Nest fireworks display, was interviewed by this reporter.

　　Zhao Weiping: Everything is ready for the fireworks display at the closing ceremony.

　　Moderator: The expected closing ceremony is about to be staged. Apart from the rich programs prepared by ourselves and the 8-minute performance in London, the fireworks will bring the atmosphere of the audience to a climax. What is the preparation for the fireworks in the closing ceremony?　

　　Zhao Weiping: We have basically finished the preparations for the closing ceremony. There are 420 launching sites and 8,138 fireworks in the closing ceremony. It is necessary to rearrange the layout and rearrange the launcher. At present, the preparations include the installation of fireworks, the structural installation and wiring of the shelves. The rest of the time we will do some tests on them and check them a few more times to be foolproof.　

　　Moderator: Will some equipment at the opening ceremony continue to be used at the closing ceremony?

　　Zhao Weiping: The equipment that is exactly the same as the opening ceremony is gone. They have all been readjusted. Because each launcher actually involves different specifications and quantities, basically nothing used in the opening ceremony can be used in the closing ceremony. We hung many launchers again and rearranged them, because after all, the products are still very different. This is the difference between the opening ceremony and the closing ceremony.

　　Moderator: The Bird’s Nest has been in the competition all the time, and the performance place of the closing ceremony is also in the Bird’s Nest, which is bound to bring some difficulties to the preparation of fireworks. What difficulties have you encountered? How do we overcome it?

　　Zhao Weiping: The biggest problem encountered in the construction of the closing ceremony is that the construction is not allowed during the day, and the other is that it rained heavily two nights ago, which brought us some difficulties and increased the intensity of our work. Our team basically worked all night every day. In addition, there is no light on the bird’s nest at night, and we mainly rely on the peripheral auxiliary lights to illuminate the work, which also increases the difficulty of our work. But even under such circumstances, everyone made unremitting efforts, especially the encouragement brought by the success of the Olympic opening ceremony. It should be said that the whole team is United as one and has high morale, hoping to complete the closing ceremony successfully.

　　Moderator: Our staff is still in a very good state, without any slack?

　　Zhao Weiping: No. We also held a mobilization meeting yesterday, which was the last mobilization before the closing ceremony. I hope everyone can make a great effort to make the closing ceremony beautiful. After these mobilizations, everyone is still very active. Everyone performed very well, and I was very touched. I think it must be the fighting spirit of the Olympic Games that encouraged everyone. I am very satisfied with the performance of the team, as a person, as the leader of the enterprise or as the commander-in-chief of the fireworks display team.

　　Moderator: This time, the preparation is quite adequate, but the closing ceremony has not been rehearsed. Will you feel a little insecure?

　　Zhao Weiping: No, because as the closing ceremony itself, there is no substantive rehearsal, but every discharge in front of the Bird’s Nest can be said to be a rehearsal for the closing ceremony. Because each discharge and installation will bring more experience, more protection and more confidence to the next one.

The staff installed the Bird’s Nest fireworks in the daytime and at night (picture provided by Panda Fireworks Company).

　　The fireworks of "Xiangyun", the first appearance of the closing ceremony, will ignite the night of passion.

　　Moderator: Then can you tell us specifically what kind of fireworks will be displayed at the closing ceremony?

　　Zhao Weiping: There are still some differences between the closing ceremony and the opening ceremony. Everyone has seen the opening ceremony. There are five rings, footprints, some beautiful wings on the top of the bird’s nest, doves of peace, countdown in the stadium, waterfalls, lightning, thunder, including the peony flowers we talked about, and dynamic five-color rings, all of which have their own characteristics. We also used the chip bomb (which is the most advanced in the world at present) and used air launch for the first time. These are the results of our technological innovation.

　　Our main product innovation at the closing ceremony is an auspicious cloud. As we all know, Xiangyun has spread all over the world, and we also hope that the creativity of fireworks can be expressed by Xiangyun, which may be different from our Xiangyun torch. There will be spiral and dynamic fireworks at dozens of points on the top of the bird’s nest, which has never been seen before. Xiangyun has two colors, including a gold one. This is a relatively good product, and it took us about half a year to develop it after receiving the task book from the Olympic Organizing Committee.

　　Another highlight of the closing ceremony is that we have a colorful circle on the top of the Bird’s Nest. After typing, you will see a fireworks circle, which is quite beautiful, and it has been launched twice. We didn’t have such a variety in the last opening ceremony. It exploded in the sky after you hit it from below and saw the effect. The products we used at the opening ceremony last time did not explode in the sky, but this time there will be an explosion in the air, which will present a very beautiful scene and bright colors. At last, a round pattern made by a big fireworks will be formed on the periphery of the bowl at the top of the Bird’s Nest. I think this round pattern also indicates the complete success of the whole Olympic Games, which can also be said to be "round and full". Everyone is happy and safe. The Olympic Games shows her moral through these fireworks, so I think these will also bring you some aesthetic feeling and some new visual impact. The other difference between the closing ceremony and the opening ceremony is that we have more dynamic things running fast on the top of the bird’s nest in the closing ceremony.

　　Moderator: So what is the scale of the fireworks display at the closing ceremony?

　　Zhao Weiping: From the top of the Bird’s Nest, the whole scale of fireworks in the closing ceremony is smaller than that in the opening ceremony. This time, we don’t have bowl products, which means that there is nothing inside the Bird’s Nest, and the part outside the Bird’s Nest is basically the same as that in the opening ceremony.

　　Closing Ceremony The Beijing Municipal Government and the Olympic Organizing Committee hope that the whole city will have an opportunity to celebrate together and hold fireworks celebrations in 18 districts and counties in Beijing, because after all, it was almost seven years since we won the right to host the Olympic Games in 2001, and many people all over the country worked hard for it. On the whole, this scale is unprecedented in Beijing’s history, and it can be said that there is no such scale in the world. At that time, after the closing ceremony, fireworks will be lit in 18 districts and counties at the same time. I think this can be applied for Guinness Book of Records, which has never been seen in any city or at any time in the past.

　　The fireworks display at the closing ceremony is not affected by rain.

　　Moderator: If it rains on the closing day, will it affect the fireworks display?

　　Zhao Weiping: This is no problem. Because we have already installed the fireworks, it can be said that the problem of rain has been solved at this stage, and it will not be affected whether it rains or other circumstances. If it rains heavily, of course we will listen to the organizing Committee, but as far as I know, it won’t rain before the 24th.

On March 29th, Beijing time, let’s take a look at the latest situation of the international competition day.

Spain 0-2 away to Scotland

In the second round of Group A of the European Cup qualifiers, McTominay made two consecutive double rings. Spain lost to Scotland 0-2 away, and gave up the top position in the group after swallowing the first defeat. This 0-2 game ended Spain’s five unbeaten games against Scotland. The last time they lost to Scotland was in the preliminaries in November 1984. It has been 39 years since then, when they lost 1-2 away.

Argentina home 7-0 Cura? ao

In the international friendly match, 35-year-old Messi wore a hat at half time, Gonzalez, Enzo, Di Maria and Montiel successively made contributions, and Argentina beat Cura? ao, a weak team in Central and North America, 7-0 at home. Messi reached the milestone of the national team’s 100 goals, and the total number of goals rose to 102. Cristiano Ronaldo, the world football national team goal record holder, still has a gap of 20 goals.

Germany home 2-3 Billytime

In the international friendly match, carrasco, Lu Kaku and De Braune each scored a goal, and Belgium beat Germany 3-2. Four days ago, Belgium just beat Sweden 3-0 in the European preliminaries. On this international competition day, Belgium won two consecutive victories and scored three goals in both games.

Japan 1-2 Colombia, South Korea 1-2 Uruguay

Japan and South Korea, the two top teams in Asia, both lost 1-2. Japan was reversed by Colombia, and South Korea was beaten by Uruguay with two goals. On this international competition day, Japan, South Korea and China were all 1 draw and 1 loss. China’s opponents in the two men’s soccer matches were both New Zealand, while Japan and South Korea were Colombian and Uruguayan.

From 2012 to 2021, the share of local skin care increased first and then decreased, and the share of local makeup increased by nearly 14pcts； in ten years; At present, the channel and media dividends have faded, local high-quality leading brands have increased investment in research and development, product strength has increased, and high-end has quietly advanced; At the same time, local brands have a deeper understanding of domestic channels and marketing, and local brands have diverted to international high-end brands, and their overall share has entered the bottom area, and their future promotion is expected.

▍ China skin care market: the share of local brands rises first and then falls; At present, the local leading brands are diverging from international high-end brands, and their share is at the bottom.

2012-2021: The share of local skin care increased from 24.8% in 2012 to 34.3% in 2018, and then fell back to 27.7% in 2021; The share of French brands has increased from stable (14% ~ 15% in 2012-2018) to 22.1% in 2021, which is closely related to the strong product strength of French brands and their advantages in sensitive repair and anti-aging. Korean brand share rose first and then stabilized, from 1.2% to 4.5% in 2012-2016, then the mass line weakened but the high-end line increased, and the overall share was stable. Since 2022, many factors such as marketing, channels and local epidemic have caused many changes in the trend. Among them, the local leading companies are becoming increasingly high-end, and the diversion of overseas high-end brands is expected to drive the local share to the bottom.

▍ China makeup market: the share of local brands has been promoted to the leading position, and the high-end has been quietly promoted.

2012-2021: The share of local cosmetics increased from 15.0% to 28.8%, and increased by nearly 14pcts； in 10 years; The share of American makeup decreased from 33.8% to 16.2%, a decrease of 17.6pcts；; After 2016, the share of French make-up increased to 30%+,which is closely related to its advantages in brand heritage, fashion leading and product strength. The share of Korean makeup increased from 7.0% in 2012 to 11.7% in 2016, and then decreased to 8.3% in 2021. Local make-up brands have changed significantly since 2021H2: 1) From fashionable color products (lipstick, eye shadow, etc.) to technical foundation (liquid foundation, etc.), from flow play to brand building; 2) Increase R&D investment, rely on cultural confidence, and strive to catch up with international brands in some sub-categories and product series.

▍ The channel and media dividends faded, and local brands increased investment in R&D, returned to product strength and accumulated brand strength.

Channel change: from 2001 to 2010, CS stores, supermarkets and other brands gave birth to beauty channels; In 2011-2015, the offline was good, the online rose, and the brand enjoyed a double-line bonus; In 2016-2021H, international brands increased rapidly, and new brands emerged; Since 2021H, channel and media dividends have subsided.

Marketing change: from celebrity endorsement to multidimensional grass planting, from big-screen advertising to content marketing and value recognition.

Advanced R&D: In recent years, the brand of skin care of pharmaceutical origin has performed outstandingly, from "medicine" to "makeup", with better quality control and efficacy; Local brands such as Polaiya/Betani/Huaxi /PMPM gather head R&D talents at home and abroad; Synthetic biotechnology promotes the innovation iteration of beauty raw materials, local raw material enterprises flourish, and the curtain of domestic substitution of raw materials opens.

▍ Risk factors:

Discount promotion of international brands suppresses local brands; The relationship between beauty brands and e-commerce platforms is unbalanced; It takes time to accumulate significant results in R&D investment; Scattered epidemic situation repeatedly affects the demand and sales of beauty; Policy supervision strictly affects the growth rate of the industry; The speed and range of domestic substitution of raw materials may not meet expectations.

▍ Investment suggestion:

As a typical optional consumer product, beauty cosmetics have both efficacy and spiritual attributes, with efficacy depending on technology and spirit relying on culture. Local brands increase investment in R&D, and product strength is quietly improved; At the same time, we have a deeper understanding of local channels and marketing. It is expected that the share of high-end and ultra-high-end will increase in the future, which will drive the overall share to rebound. At the present stage of fading dividends and full competition, strong marketing, channels, operational capabilities and sustained high R&D investment are indispensable.

This article comes from financial circles.

Manchester City announced their home jerseys for the upcoming 2023-24 season.
Manchester City said on the club’s website on the 19th (Korea time), "Manchester City players are wearing home uniforms produced by Puma for the 2023-24 season. Manuel Akanji, Kevin De Bruyne, Jack Goreli, Erin Holland and Edersen are wearing them, "he said formally.
This set of jerseys is designed to commemorate the transfer to Etihad Stadium. Since 1923, Manchester City has used Main Road as its home for 80 years. But with the passage of time, problems such as aging appeared. In 2003, they moved to Etihad Stadium as their new home.
Manchester City said: "This move marks the beginning of a new era for the club, which is defined by new records, new legends and great moments." I was inspired by the giant turret. Even the details are hidden. On the back of the neckline of the jersey is written the postal code of Etihad Stadium, M11 3FF, with pictures of Etihad Stadium painted on it. It also has a white V-neck, inspired by the 2003-04 home jersey.
An atmosphere completely different from this season’s uniforms. The home jersey of Manchester City in 2022-23 season is set in sky blue, and the Manchester City team emblem is embedded in the center of the chest. The logo of the uniform manufacturer Puma is located below it, and you can see the letter of the sponsor Etihad below it.
However, in this home jersey, the club badge is located on the left chest and the Puma logo is located on the right chest. In addition, you can also see the horizontal stripes in the middle on the sky blue background.
Meanwhile, Manchester City are challenging the club’s first treble this season. If you win the upcoming Chelsea game alone in the Premier League (EPL), you will be able to confirm your third consecutive league title. In addition, in UEFA Champions League (UCL), we beat Real Madrid to enter the final and compete with Inter Milan for the New Year. In the FA Cup in England, they faced their arch-rival Manchester United.

As a naturalized player in Chinese football, Garatt has dismissed the contract with the Guangzhou team and returned to his hometown of Brazil to find a new playing opportunity. There is no exact news about whether Gaunt will retain Chinese nationality in the future. However, for the return of the former Brazilian international, many Brazilian fans have unexpectedly "interest".

Earlier, it was reported that Gaunt attracted the attention of the Brazilian Furniture, including Barona, Flaglo, and Palmeras. But in the Corinthian forum, most fans oppose the team’s introduction of Gaunt.

Some fans said: "Gaurat used to be a good player before, but now his knee cartilage has been removed. It is difficult for this player to play high -level football in the future. When I left, Parmeras was like a pig who hit the Universiade because they got rid of this high salary burden. "

There are also fans believe that since Gaunt has joined Chinese, it seems a bit awkward to play in Barn: "He used to be absent for more than five months due to injuries. And he has joined the Chinese nationality. He is equivalent to wasting a place for foreign aid. "" I don’t know what he is now. I mean, don’t he already have a Chinese state? In Brazil, he is a foreign aid, so what does it mean to come back? "

In addition to doubts about the problem of Gaurart’s nationality, more fans are not optimistic about Gaunt’s competitive status today. "Even from an optimistic perspective, Gaunt is mostly similar to the current Dordinho, and it will even be even worse. When he returned from China, his performance had begun to decline. And say. "" God bless you not sign Gaunt, he can no longer play in Brazil. Now he is no longer three years ago. "